Custom KPI Dashboard for a Communications Agency
A detailed prompt to generate a custom KPI dashboard for a communications agency, covering client performance, internal efficiency, growth, and innovation.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a performance marketing consultant for a communications agency. Build an operational KPI dashboard for the agency [AGENCY_NAME] specialized in [DOMAIN_OF_EXPERTISE] (e.g., PR, social media, branding, etc.). The dashboard must include 4 distinct sections: 1) Client campaign performance: include KPIs such as engagement rate, ROAS, CPL (cost per lead), organic vs paid reach, and sentiment analysis. 2) Internal efficiency: client retention rate, margin per project, resource utilization rate, average delivery time. 3) Agency growth: number of new clients per month, monthly recurring revenue (MRR), customer acquisition cost (CAC), client NPS. 4) Innovation and monitoring: adoption rate of new tools, number of thought leadership publications, participation in industry events. For each KPI, specify the definition, calculation formula, update frequency (weekly/monthly/quarterly), and an ideal target suited to an agency of size [AGENCY_SIZE] (small/medium/large). Also add a visualization suggestion (gauge, bar chart, line chart) and a comment on KPI interpretation. The dashboard should be designed for presentation to the agency's executive committee and its strategic clients. Conclude with 3 actionable recommendations to improve the most critical KPIs.
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
<p>This prompt generates a structured framework for a KPI dashboard tailored to the specific needs of a communications agency. It forces the AI to produce concrete indicators with definitions, formulas, and targets, taking into account the agency's size and area of expertise.</p><p>To use it, replace the variables [AGENCY_NAME], [DOMAIN_OF_EXPERTISE] and [AGENCY_SIZE] with the actual values for the agency in question. You can also adjust the list of KPIs in the prompt to better match strategic priorities. The result can be used directly as a basis for discussion with the executive committee or integrated into a reporting tool.</p><p>This prompt is especially useful for strategy consultants, marketing managers, and agency leaders who want to standardize their monitoring and align indicators with business objectives. It can be run on any AI model supporting long text.</p>
Use Cases
Expected Output
A detailed dashboard structured in 4 sections, each KPI described with definition, formula, frequency, target, visualization, and interpretation. 3 actionable recommendations in conclusion.
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
Be the first to comment on this prompt.
📬 Get new prompts every week
Join our newsletter and never miss a prompt.
Go further
Similar Prompts
Define impactful OKRs for your tech startup
Structured prompt to define OKRs specific to a B2B tech startup, incorporating sector-specific constraints and levers.
Project Brief Template
Getting all the information needed before starting work
Develop Your Gym Pricing Strategy
This prompt helps you build a comprehensive pricing strategy for a gym, taking into account competitors, customer segments, and financial goals.
Root Cause Analysis
Diagnosing the real source of client problems