Handling Objections
Objection Handling
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Prepare structured responses to the 8 most common objections for selling [OUR OFFER]: 1) It's too expensive, 2) We already work with [COMPETITOR], 3) We don't have the budget this year, 4) I need to discuss it with [DIRECTOR], 5) We tried something similar and it didn't work, 6) We'll handle it in-house, 7) Send me a proposal, 8) Call me back in 6 months. Method: listen, clarify, reframe, respond, confirm.
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Pour personnaliser chaque réponse, remplacez les généralités par des données chiffrées propres à votre offre et à votre marché (ex. : pour "trop cher", calculez le ROI ou le coût par lead). Utilisez aussi ce cadre en amont des appels pour anticiper les variantes propres à votre secteur.
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