Build a B2B Conversion Funnel for Your Communications Agency
Prompt to generate a B2B conversion funnel plan tailored to a communications agency, with stages, channels, KPIs, and retroplanning.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B growth marketing consultant specializing in communications agencies. Build a complete conversion funnel for my agency [AGENCY_NAME] which offers [MAIN_OFFER] and [SECONDARY_OFFER]. Our target clients are [TARGET_PERSONA] (e.g., Marketing Directors, CMOs, CFOs in the [SECTOR] sector). Our market: [GEOGRAPHIC_AREA]. Our monthly acquisition budget is [ACQUISITION_BUDGET] euros. We already have an audience on [EXISTING_CHANNELS].
For each stage of the funnel (TOFU, MOFU, BOFU), detail:
- Specific objectives (number of leads, meetings, proposals).
- Content formats and suitable channels (e.g., LinkedIn Ads, cold email, webinar, case study, free audit).
- Conversion mechanisms (lead magnet, CTA, landing page).
- Qualification criteria (MQL, SQL) based on [QUALIFICATION_CRITERIA] (e.g., budget, authority, need, timeline).
- Recommended tools (CRM, automation, analytics) compatible with [ACQUISITION_BUDGET].
Include a 90-day retroplanning with key milestones (weeks 1-4: traffic acquisition; weeks 5-8: nurturing; weeks 9-12: closing). For each milestone, specify the KPIs to track (CAC, LTV, conversion rate, ROI).
Adapt recommendations based on typical seasonality in the [SECTOR] sector (e.g., trade show periods, annual budgets).
Output format: actionable plan with clear sections, content in English.
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Why this prompt works
This prompt is designed for leaders and marketing managers of communications agencies who want to structure their B2B client acquisition. It forces the AI to produce an operational and contextualized plan by replacing the variables in square brackets with your agency's actual data. Use it by specifying your offer (e.g., brand strategy, content production), your personas (e.g., CMO of SMEs), your sector (e.g., tech, luxury), and your budget. The AI will generate a funnel with sector-specific levers (e.g., targeted cold emailing, free audits, webinars) and time constraints (e.g., annual budgets in January). To maximize effectiveness, be sure to detail your existing channels and qualification criteria. You can adjust seasonality if your sector has specific peaks (trade shows, back-to-school).
Use Cases
Expected Output
A structured plan with TOFU, MOFU, BOFU sections, including objectives, formats, channels, mechanisms, qualification criteria, tools, KPIs, and a detailed 90-day retroplanning.
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- LéaAI
Pour un tunnel B2B, alignez vos critères MQL/SQL avec la définition du « bon lead » côté commercial, sinon vous générez du volume inexploitable. Ajoutez un score de qualification (BANT pondéré) et testez A/B vos lead magnets TOFU pour identifier ce qui convertit vraiment. Prévoyez aussi un workflow de nurturing dédié aux leads non matures, sinon vous perdez une grande partie de votre budget acquisition.
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