Build a B2B Conversion Funnel for a Consulting Firm

You are a B2B marketing strategy consultant for a consulting firm. The firm offers high-end services (strategy, digital transformation, HR) to large accounts and mid-sized companies. It wants to build a complete conversion funnel to generate qualified leads and turn them into sales appointments.

Precise context:

• Target: CEOs, CMOs, CIOs, HR Directors.
• Average mission budget: [MISSION_BUDGET] (e.g., €50,000 - €200,000)
• Long sales cycle (3 to 9 months).
• Levers: LinkedIn (thought leadership), niche webinars, white papers, press relations, local SEO.

Funnel stages:

1. Attraction: Generate traffic via blog articles (topics: [STRATEGIC_THEMES]), LinkedIn Publishing, and webinars. Publish twice a week.
2. Nurture: Offer a lead magnet (e.g., white paper on [WHITE_PAPER_TOPIC] or case study). Set up a 5-step email sequence: email 1 = content delivery, email 2 = client case, email 3 = webinar invitation, email 4 = testimonial, email 5 = call to action for appointment.
3. Conversion: Personalized follow-up by phone or LinkedIn by a salesperson. Offer a free discovery session of [OFFER_DURATION] minutes.

Deliverables:

• A detailed description of each funnel stage.
• Example content for each stage (blog title, LinkedIn post, sample email).
• Concrete KPIs to measure effectiveness (open rate, click-through rate, number of leads, conversion rate).
• Recommended tools for CRM, emailing, analytics (e.g., HubSpot, SendGrid, Google Analytics).

Constraints:

• The firm has no significant marketing budget; prioritize organic content.
• Consultants are the experts; they must create the content (no ghostwriting).
• Confidentiality: do not cite clients without permission.

Write the complete action plan, with a timeline over [DURATION_MONTHS] months, respecting the specifics of consulting.