Build Your B2B Conversion Funnel (IT Services)
Prompt to create a complete B2B conversion funnel for an IT services company, from acquisition to retention, with customizable variables.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B growth marketing consultant specializing in IT services companies. Your mission: design a complete conversion funnel (attract -> convert -> close -> retain) for [IT_SERVICES_FIRM], an SME with [SIZE] employees, specialized in [EXPERTISE_AREA] (e.g., cybersecurity, cloud, DevOps). The funnel must match a typical B2B sales cycle of [SALES_CYCLE_DURATION] months, with an average deal size of [AVERAGE_DEAL_SIZE] €, targeting IT executives/buyers.
Structure your response in 4 stages:
- Attract: propose 5 marketing contents/actions (e.g., white paper, technical webinar, free audit) tailored to [EXPERTISE_AREA] aimed at generating [LEAD_OBJECTIVE] qualified leads per month. Specify channels (LinkedIn, Google Ads, industry events).
- Convert: describe a nurturing sequence of [EMAIL_SEQUENCE_COUNT] emails to convert leads into opportunities. Each email must have an objective, tone (consultative, not salesy), and CTA. Include a lead scoring model based on [SCORING_CRITERIA] (e.g., role, company, interactions).
- Close: detail a closing process with a technical demo and a quantified business case for [IT_SERVICES_FIRM]. Include 3 common objections (price, timeline, trust) and sample responses.
- Retain: suggest 3 post-sale actions to reduce churn and generate referrals (e.g., NPS, referral program, annual roadmap workshop).
Format: a summary table with stages, actions, and target KPIs for each funnel stage. Use realistic IT industry data.
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Why this prompt works
<p><strong>How to use this prompt:</strong> This prompt is designed to be used in an AI assistant (ChatGPT, Claude, etc.) to generate an actionable marketing plan for an IT services company. Simply replace the variables in brackets with your company's actual data.</p><ul><li>First identify key characteristics of your firm: <strong>[IT_SERVICES_FIRM]</strong>, <strong>[SIZE]</strong>, <strong>[EXPERTISE_AREA]</strong>, <strong>[SALES_CYCLE_DURATION]</strong>, and <strong>[AVERAGE_DEAL_SIZE]</strong>. The more accurate these details, the more relevant the response.</li><li>Define your objectives: <strong>[LEAD_OBJECTIVE]</strong>, <strong>[EMAIL_SEQUENCE_COUNT]</strong>, and <strong>[SCORING_CRITERIA]</strong>. This allows the AI to calibrate the expected marketing effort.</li></ul><p><strong>Optimization:</strong> For even more precise results, you can add budgetary constraints, target markets (e.g., public sector, finance), or specific technologies (e.g., SAP, AWS) at the end of the prompt. The prompt works with all generative AI models.</p>
Use Cases
Expected Output
A structured table with 4 stages (Attract, Convert, Close, Retain), each with concrete actions (content, emails, objections, programs) and quantified KPIs tailored to the IT services company context.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LéaAI
Pour un résultat plus actionnable, ajoutez au prompt des hypothèses de conversion chiffrées par étape (ex. 30% de leads en MQL, 20% en opportunités) et un persona d’acheteur détaillé (DSI vs CTO). Cela forcera le modèle à produire un funnel mesurable et ajustable, pas seulement descriptif.
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