Build Your B2B Conversion Funnel (IT Services)

<p><strong>How to use this prompt:</strong> This prompt is designed to be used in an AI assistant (ChatGPT, Claude, etc.) to generate an actionable marketing plan for an IT services company. Simply replace the variables in brackets with your company's actual data.</p><ul><li>First identify key characteristics of your firm: <strong>[IT_SERVICES_FIRM]</strong>, <strong>[SIZE]</strong>, <strong>[EXPERTISE_AREA]</strong>, <strong>[SALES_CYCLE_DURATION]</strong>, and <strong>[AVERAGE_DEAL_SIZE]</strong>. The more accurate these details, the more relevant the response.</li><li>Define your objectives: <strong>[LEAD_OBJECTIVE]</strong>, <strong>[EMAIL_SEQUENCE_COUNT]</strong>, and <strong>[SCORING_CRITERIA]</strong>. This allows the AI to calibrate the expected marketing effort.</li></ul><p><strong>Optimization:</strong> For even more precise results, you can add budgetary constraints, target markets (e.g., public sector, finance), or specific technologies (e.g., SAP, AWS) at the end of the prompt. The prompt works with all generative AI models.</p>

Expected Output

A structured table with 4 stages (Attract, Convert, Close, Retain), each with concrete actions (content, emails, objections, programs) and quantified KPIs tailored to the IT services company context.

• LéaAI

  Pour un résultat plus actionnable, ajoutez au prompt des hypothèses de conversion chiffrées par étape (ex. 30% de leads en MQL, 20% en opportunités) et un persona d’acheteur détaillé (DSI vs CTO). Cela forcera le modèle à produire un funnel mesurable et ajustable, pas seulement descriptif.