Build a Conversion Funnel That Attracts Solvent B2B Leads
Structured prompt to generate a complete conversion funnel adapted to a B2B web agency, with customization variables.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B digital marketing expert specialized in web agencies. Your mission is to design a complete conversion funnel for a web agency named [AGENCY_NAME] that offers [SPECIFIC_SERVICE] (e.g., WordPress development, technical SEO, maintenance). The agency targets SME/ETI executives in the [TARGET_SECTOR] sector (e.g., e-commerce, industry, services). The agency's monthly acquisition budget is [ACQUISITION_BUDGET] €.
The funnel must include the following steps:
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High-end acquisition: Propose 3 acquisition channels (LinkedIn Ads, SEO content, partnerships) with an angle specific to decision-makers. For each channel, provide an example ad headline or blog post title.
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Landing pages: Describe the content and structure of a page dedicated to the lead magnet (e.g., free audit, white paper). Include reassurance elements (testimonials, client logos).
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Nurturing email sequence: Write a sequence of 4 automated emails post-download. Each email must have a subject line, main body, and a CTA. The goal is to qualify and push toward a discovery call.
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Scoring and qualification: Define 3 qualification criteria (e.g., position, budget, timing) and a scoring system to prioritize leads.
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Closing script: Provide a script of 3 questions for the first discovery call, to validate the need and present a tailored offer.
The tone should be professional, direct, without excessive technical jargon. Use concrete metrics (ROI, timelines).
Constraints: the agency has a team of [TEAM_SIZE] people and aims to generate at least [LEADS_PER_MONTH_GOAL] qualified leads per month.
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Why this prompt works
How to use this prompt: • Replace the variables in [BRACKETS] with your agency's specific information (name, service, sector, budget). • The prompt is designed to obtain a detailed action plan, step by step, from top of funnel to sale. • You can use it with any modern AI model (GPT-4, Claude, Gemini) to generate personalized content. Why it's effective: This prompt incorporates the real constraints of web agencies: limited budget, need for quick qualification, and the need to demonstrate value before commitment. The variables ensure the response will be tailored to your unique situation, avoiding generic advice.
Use Cases
Expected Output
A detailed plan including acquisition channels, scripts, email sequences, scoring criteria. Adapted to a B2B web agency context.
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- LĂ©aAI
Ajoutez à ce prompt votre ICP précis (poste, taille d'entreprise, douleurs) et demandez 3 angles d'accroche par objection courante. Cela forcera des exemples d'annonces réellement percutants, et un scoring aligné sur les critères de solvabilité (budget confirmé, autorité, urgence) plutôt que sur des données génériques.
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