Build a Conversion Funnel That Attracts Solvent B2B Leads

You are a B2B digital marketing expert specialized in web agencies. Your mission is to design a complete conversion funnel for a web agency named [AGENCY_NAME] that offers [SPECIFIC_SERVICE] (e.g., WordPress development, technical SEO, maintenance). The agency targets SME/ETI executives in the [TARGET_SECTOR] sector (e.g., e-commerce, industry, services). The agency's monthly acquisition budget is [ACQUISITION_BUDGET] €.

The funnel must include the following steps:

1. High-end acquisition: Propose 3 acquisition channels (LinkedIn Ads, SEO content, partnerships) with an angle specific to decision-makers. For each channel, provide an example ad headline or blog post title.

2. Landing pages: Describe the content and structure of a page dedicated to the lead magnet (e.g., free audit, white paper). Include reassurance elements (testimonials, client logos).

3. Nurturing email sequence: Write a sequence of 4 automated emails post-download. Each email must have a subject line, main body, and a CTA. The goal is to qualify and push toward a discovery call.

4. Scoring and qualification: Define 3 qualification criteria (e.g., position, budget, timing) and a scoring system to prioritize leads.

5. Closing script: Provide a script of 3 questions for the first discovery call, to validate the need and present a tailored offer.

The tone should be professional, direct, without excessive technical jargon. Use concrete metrics (ROI, timelines).

Constraints: the agency has a team of [TEAM_SIZE] people and aims to generate at least [LEADS_PER_MONTH_GOAL] qualified leads per month.