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📢MarketingAdvancedAll AIs

Build a Conversion Funnel That Attracts Solvent B2B Leads

Structured prompt to generate a complete conversion funnel adapted to a B2B web agency, with customization variables.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are a B2B digital marketing expert specialized in web agencies. Your mission is to design a complete conversion funnel for a web agency named [AGENCY_NAME] that offers [SPECIFIC_SERVICE] (e.g., WordPress development, technical SEO, maintenance). The agency targets SME/ETI executives in the [TARGET_SECTOR] sector (e.g., e-commerce, industry, services). The agency's monthly acquisition budget is [ACQUISITION_BUDGET] €.

The funnel must include the following steps:

  1. High-end acquisition: Propose 3 acquisition channels (LinkedIn Ads, SEO content, partnerships) with an angle specific to decision-makers. For each channel, provide an example ad headline or blog post title.

  2. Landing pages: Describe the content and structure of a page dedicated to the lead magnet (e.g., free audit, white paper). Include reassurance elements (testimonials, client logos).

  3. Nurturing email sequence: Write a sequence of 4 automated emails post-download. Each email must have a subject line, main body, and a CTA. The goal is to qualify and push toward a discovery call.

  4. Scoring and qualification: Define 3 qualification criteria (e.g., position, budget, timing) and a scoring system to prioritize leads.

  5. Closing script: Provide a script of 3 questions for the first discovery call, to validate the need and present a tailored offer.

The tone should be professional, direct, without excessive technical jargon. Use concrete metrics (ROI, timelines).

Constraints: the agency has a team of [TEAM_SIZE] people and aims to generate at least [LEADS_PER_MONTH_GOAL] qualified leads per month.

Personalize this prompt with Léa

Answer 3 questions and Léa tailors the prompt to your situation.

Why this prompt works

<p><strong>How to use this prompt:</strong></p><ul><li>Replace the variables in [BRACKETS] with your agency's specific information (name, service, sector, budget).</li><li>The prompt is designed to obtain a detailed action plan, step by step, from top of funnel to sale.</li><li>You can use it with any modern AI model (GPT-4, Claude, Gemini) to generate personalized content.</li></ul><p><strong>Why it's effective:</strong></p><p>This prompt incorporates the real constraints of web agencies: limited budget, need for quick qualification, and the need to demonstrate value before commitment. The variables ensure the response will be tailored to your unique situation, avoiding generic advice.</p>

Use Cases

Define a LinkedIn acquisition strategy for a web agencyCreate a nurturing email sequence for cold leadsSet up a sales qualification process

Expected Output

A detailed plan including acquisition channels, scripts, email sequences, scoring criteria. Adapted to a B2B web agency context.

Learn more

Check the full skill on Prompt Guide to master this technique from A to Z.

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