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Validate Your Idea Through Customer Interviews

A prompt to prepare effectual customer interviews.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You have a startup idea [IDEA]. To validate founder-market fit, you will conduct interviews with potential customers using the effectual approach (low commitment, maximum learning).

Generate an interview guide of 10 open-ended questions, structured in 3 parts:

  1. Problem Understanding (3 questions): explore the difficulties and frustrations related to [PROBLEM] among people like [TARGET_AUDIENCE]. Example: 'Can you tell me about the last time you encountered this problem?'
  2. Exploration of Current Solutions (4 questions): how do they currently solve it? What workarounds do they use? 'What do you currently use for [NEED]?'
  3. Reaction to Your Concept (3 questions): test a minimal solution. 'If you had a tool that [KEY_FUNCTION], would you be willing to try it? Why?'

For each question, indicate what you aim to learn. Include at least 3 follow-ups such as: [FOLLOW_UP_1], [FOLLOW_UP_2], [FOLLOW_UP_3].

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Why this prompt works

<p>This prompt prepares you for interviews in the effectual spirit: no rigid business plan, but an exploration of the problem and existing solutions.</p><p>Use it before meeting customers. Follow-ups are important to delve deeper. Adapt the questions to your [TARGET_AUDIENCE] and [PROBLEM].</p><p>The goal is not to sell but to learn. After each interview, adjust your idea or even your positioning.</p>

Use Cases

Discovery interviewsProblem testingLean startup

Expected Output

An interview guide of 10 questions with follow-ups and learning objectives.

Learn more

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