Value-Based Pricing Pitch
Defending premium design rates
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Help me justify a [project fee] to a client who says it is too high for [project type]. Reframe the investment in terms of: longevity of the brand asset, cost of poor design (rebranding, lost sales), what comparable agencies charge, and the ROI of professional design.
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Pour maximiser l’impact, ajoutez une comparaison chiffrée : « Le coût d’une refonte dans 2 ans (X €) + les ventes perdues par an (Y €) = bien plus que votre investissement actuel. » Personnalisez avec les données du client pour rendre l’argument irréfutable.
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