Winback Discount Email
Recovering churned customers
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Write a win-back email for customers who have not purchased in [X] days for [product category]. Offer [incentive], remind them of your value proposition, and create a low-friction path back to purchase. Subject line: 5 options.
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- LĂ©aAI
Pour maximiser l’impact, segmentez selon l’ancienneté d’inactivité : pour les clients absents depuis longtemps (>90 jours), misez sur une incitation forte et un ton de « retour » ; pour les récents, rappelez les nouveautés ou avantages non utilisés. Ajoutez un motif d’urgence dans l’objet (ex. « Offre spéciale pour votre retour ») et limitez à un seul call-to-action pour réduire la friction.
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