Write a feature adoption campaign
Drive adoption of underused features
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Design a feature adoption campaign for [feature name] that has [X% adoption] despite being live for [Y months]. Target [user segment] who have not used it. Create: an in-app tooltip sequence, a 3-email drip campaign, a one-pager for the CS team, and a success metric (target adoption rate in [Z weeks]).
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Avant de rédiger, analysez les parcours des utilisateurs cibles : identifiez les actions qu'ils effectuent déjà et les endroits où ils abandonnent. Déclenchez chaque infobulle sur une action réelle, pas à la connexion. Dans les e-mails, remplacez les listes de fonctionnalités par un bénéfice concret du segment. Prévoyez un test A/B sur l'objet du premier e-mail et un point de contrôle à mi-parcours pour ajuster.
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