Write an experiment brief
Design product experiments
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Write an A/B test brief for testing [hypothesis about change to product]. Include: hypothesis statement, primary and secondary metrics, minimum detectable effect, required sample size calculation, targeting criteria, test duration, control and variant descriptions, success/failure criteria, and what you will do based on each outcome.
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Pour un brief solide, quantifiez l’effet minimum détectable (MDE) à partir de données historiques. Sans MDE réaliste, la puissance statistique est compromise et le test risque d’être peu concluant.
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