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How to Write a Press Release with ChatGPT

A well-written press release can boost your company's visibility, but its writing follows strict codes that few professionals master perfectly. ChatGPT allows you to produce structured, impactful releases that meet journalistic standards in minutes. Whether you are announcing a product launch, a strategic partnership, or an event, the AI guides you at every step: from building the editorial angle to writing the body text, including the catchy headline and executive quote. This tutorial shows you how to leverage ChatGPT to write a professional press release ready to be sent to journalists, without unnecessary jargon and with maximum media impact.

Prerequisites

  • 1.A ChatGPT account (free or Plus)
  • 2.Key details of your announcement (who, what, when, where, why)
  • 3.Contact information of your organization's press contact
  • 4.A quote or verbatim from an executive or spokesperson

Steps

1

Define the angle and context of the announcement

Before writing, it is essential to clarify the editorial angle of your press release. Provide ChatGPT with all factual information: the company name, the nature of the announcement, the date, the location, the target audience, and the communication objective. The more precise the context, the more relevant and usable the press release will be for journalists.

I need to write a press release for [COMPANY_NAME]. Here are the key details:

  • Nature of the announcement: [PRODUCT_LAUNCH / PARTNERSHIP / EVENT / FUNDRAISING...]
  • Date: [DATE]
  • Location: [CITY, COUNTRY]
  • Target audience: [TECH_JOURNALISTS / GENERAL_PRESS / LOCAL_PRESS...]
  • Main message: [WHAT WE WANT THE MEDIA TO REMEMBER]
  • Key figures: [SALIENT DATA]

Before writing, suggest 3 different editorial angles for this press release, each with a provisional headline and a hook sentence.

Tip: Choose the angle that best answers the journalist's question: 'Why should my readers care?'
2

Generate the headline and lead paragraph

The headline and lead paragraph (first paragraph) are the most critical elements of your press release. The headline must be factual, concise, and informative. The lead paragraph should answer the 5Ws (Who, What, When, Where, Why) in 2 to 3 sentences maximum. Ask ChatGPT to produce several variants so you can choose the most impactful one.

Based on the angle I have chosen ([SPECIFY THE CHOSEN ANGLE]), write:

  1. 3 headline variants for this press release (maximum 15 words each, factual, no superlatives)
  2. A lead paragraph of 3 sentences that answers the questions: Who? What? When? Where? Why?

The tone should be professional, neutral, and informative. Avoid promotional language.

Tip: A good press release headline never contains an exclamation point or a superlative. Journalists immediately discard releases that look like ads.
3

Write the body of the press release

The body of the press release follows the inverted pyramid structure: the most important information first, then supplementary details. It generally includes 3 to 4 paragraphs: development of the announcement, market context, an executive quote, and outlook. Ask ChatGPT to follow this classic structure.

Now write the full body of the press release following this structure:

  1. Development paragraph (4-5 sentences): detail the announcement with concrete elements and key figures
  2. Context paragraph (3-4 sentences): place the announcement in its market or industry context
  3. Quote: integrate this quote from [NAME, TITLE]: "[INSERT THE QUOTE OR ASK CHATGPT TO PROPOSE ONE]"
  4. Outlook paragraph (2-3 sentences): next steps, ambitions, timeline

Maintain a neutral journalistic tone. Each paragraph should be removable without the release losing its overall meaning. Maximum 400 words total.

Tip: If you don't have a ready quote, ask ChatGPT to propose three variants adapted to your executive's tone. Always have it validated before publication.
4

Add the boilerplate and practical information

Every professional press release ends with a boilerplate ("About" paragraph) and press contact information. The boilerplate is a standardized description of your company that remains consistent from one release to another. Ask ChatGPT to write it or optimize it if you already have one.

Complete the press release with the following elements:

  1. "About [COMPANY]" Boilerplate (50-80 words): factual description including founding date, industry, key figures (revenue, number of customers/employees), and mission. Here is the information: [PROVIDE DATA]

  2. Press contact block with:

    • Contact name: [NAME]
    • Title: [TITLE]
    • Email: [EMAIL]
    • Phone: [PHONE_NUMBER]

  3. Add the notation "###" at the end (press release end convention)

Format the entire complete release with standard layout: location and date at the start of the lead, headline in capital letters.

Tip: Keep your boilerplate up to date and reuse it from one release to another to ensure consistency of your brand image with journalists.
5

Review, optimize, and adapt for distribution

The final step is to have ChatGPT review the press release with a journalist's critical eye. Ask it to identify weaknesses, remove jargon, and optimize length. You can also ask it to create versions adapted to different channels: short version for email, web version with SEO keywords, or social media version.

Review the complete press release and perform the following operations:

  1. Critical audit: identify overly promotional passages, incomprehensible jargon, overly long sentences, and missing information
  2. Optimized version: rewrite the press release incorporating your corrections
  3. Email subject line: propose 3 email subject lines for sending this press release to journalists (max 10 words, informative)
  4. Short version (150 words): for publication on social media or sending as an email pitch

Check that the press release is between 300 and 500 words total (excluding boilerplate).

Tip: Always send your press release as plain text in the email body, never as a PDF attachment. Journalists rarely open attachments from unknown contacts.

Common mistakes to avoid

  • ✗Using an advertising tone or superlatives ('revolutionary', 'world leader') that discredit the press release with journalists
  • ✗Forgetting to provide context and key figures to ChatGPT, resulting in a generic, hollow release with no informational value
  • ✗Publishing the ChatGPT-generated text without human proofreading, allowing artificial phrasing or factual inaccuracies to slip through
  • ✗Writing a press release that is too long (over 500 words excluding boilerplate) that journalists won't have time to read
  • ✗Not including an executive quote, an essential element that humanizes the release and provides a verbatim usable by the press

FAQ

What is the ideal length of a press release generated with ChatGPT?
An effective press release is between 300 and 500 words, excluding boilerplate and contact information. ChatGPT tends to produce long texts: always specify a word limit in your prompt. Journalists receive dozens of press releases a day and prefer those that get straight to the point.
Can ChatGPT replace a public relations agency?
ChatGPT is an excellent writing tool, but it does not replace PR strategy. It does not have a qualified press list, does not know journalists' deadlines, and cannot maintain relationships with newsrooms. Use it to speed up writing, but keep human expertise for targeting, distribution, and follow-up.
How can I prevent my press release from sounding like AI-generated text?
Provide as many specific data points (figures, names, dates, locations) as possible in your prompt. Ask ChatGPT to adopt a factual journalistic tone rather than a promotional one. Always proofread the output to replace generic phrases with elements unique to your company. Add authentic quotes from your leaders to humanize the text.

Related tutorials

How to write a professional email with ChatGPTHow to create a communication strategy with ChatGPTHow to write a blog article with ChatGPT

How to use this prompt

  1. Copy the prompt with the button above.
  2. Paste it into ChatGPT, Claude or your favorite AI assistant.
  3. Replace the bracketed variables with your details, then refine the result.

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