How to Write a Press Release with Midjourney

Midjourney is an AI image generation tool that can transform the visual quality of your press releases. An effective press release is not just about text: striking visuals grab journalists' attention and greatly increase the chances of publication. With Midjourney, you can create professional illustrations, product scenarios, stylized infographics or mood visuals that perfectly accompany your message. In this tutorial, you will learn how to use Midjourney to generate visuals for each section of your press release, from the eye-catching header to illustration images, stylized portraits and data visuals. Follow these steps to produce a visually impactful press release that stands out in newsrooms.

Prerequisites

1.An active Midjourney account with a current subscription (Basic, Standard or Pro)
2.Access to Discord or the Midjourney web interface
3.The textual content of your press release already written or at least a draft
4.A clear idea of your brand's visual identity (colors, style, tone)
5.The dimensions required by your distribution channel (email, website, press agency)

Steps

Create the main visual (header) of the press release

The header is the first image journalists will see. It must immediately communicate the subject of the press release and grab attention. Use Midjourney to generate a professional and editorial image that reflects the core theme of your announcement. Favor a realistic photographic style or a clean corporate illustration. Avoid overly whimsical visuals that could harm the credibility of your release. Remember to include references to the relevant industry in your prompt.

/imagine a professional editorial photograph for a press release about [SUBJECT], corporate style, clean composition, soft natural lighting, high-end magazine quality, 16:9 aspect ratio --ar 16:9 --style raw --v 6

Tip: Use the --style raw parameter to achieve a more realistic and less artistic render, better suited to the professional context of a press release.

Generate product or scenario visuals

If your press release concerns a product, service or event, create scenario visuals that concretely show what you are talking about. Midjourney excels at creating contextual scenes that help journalists visualize your announcement. Generate several variations to choose the one that best matches your message. Consider creating visuals from different angles and in different usage contexts to offer a choice to newsrooms.

/imagine [PRODUCT/SERVICE] in a realistic professional setting, product photography style, studio lighting, minimalist background, commercial quality, detailed and sharp --ar 4:3 --v 6 --style raw

Tip: Generate at least 4 variations with /imagine then use the U1-U4 buttons to upscale the best versions. You can then use the Vary (Subtle) button to refine without radically changing the visual.

Design infographics and stylized data visuals

Press releases often contain key figures and statistics. Rather than presenting them in a raw table, use Midjourney to create elegant visual backgrounds or frames in which you will later integrate your data. Midjourney does not generate reliable text, but it can create stylish visual templates that you will complete with a design tool like Canva or Figma to add the numbers and captions.

/imagine clean modern infographic background template, corporate blue and white color scheme, geometric shapes, data visualization placeholder areas, professional business style, flat design --ar 16:9 --v 6

Tip: Midjourney cannot write text correctly in images. Use it only for the graphic background and add your texts, figures and captions in an editor like Canva, Photoshop or Figma.

Create portraits or visuals for quotes

Press releases often include quotes from executives or experts. Accompany these quotes with an appropriate visual. If you don't have a professional photo available, Midjourney can generate ambiance visuals that frame the quote: corporate backgrounds, symbolic illustrations of the industry, or abstract visuals that reinforce the message. Caution: never generate fake portraits of real people with Midjourney, as this raises ethical and legal issues.

/imagine elegant quote background for press release, subtle corporate texture, professional gradient, space for text overlay, refined and minimal, brand colors [BRAND_COLORS] --ar 3:2 --v 6

Tip: Never use Midjourney to generate portraits of real people. Instead, use authentic photos for quotes. Midjourney is ideal for creating the background or visual frame around the quote.

Assemble and optimize visuals for distribution

Once your visuals are generated, prepare them for distribution. Upscale the final images to high resolution with Midjourney (Upscale button). Check that the visuals comply with your brand guidelines in terms of colors and tone. Assemble everything in your release ensuring visual consistency between the different images. Export in high resolution (300 DPI minimum for print, 72 DPI for web) and prepare multiple formats according to the needs of the recipient media.

/imagine [REUSE_YOUR_BEST_PREVIOUS_PROMPT] --ar 1:1 --v 6 --quality 2 --style raw

Tip: Systematically prepare three formats for each visual: 16:9 (web header and email), 1:1 (social media) and 4:3 (editorial use). Use the --quality 2 parameter for maximum quality on your final visuals.

Common mistakes to avoid

✗Using overly artistic or whimsical visuals that harm the professional credibility of the press release
✗Trying to have Midjourney write text in images, which produces unreadable and unprofessional results
✗Generating fake portraits of real people with AI, which poses major ethical and legal issues
✗Neglecting visual consistency between the different images of the release, giving an amateur look to the final document
✗Forgetting to adapt the dimensions and resolutions of visuals to the requirements of different distribution channels (web, print, email)

FAQ

Can Midjourney replace a graphic designer for a professional press release?

Midjourney is an excellent complement but does not entirely replace a graphic designer. It excels at quickly generating ambiance visuals, backgrounds and scenarios. However, for final integration with text, press release layout and strict adherence to a brand style guide, a complementary design tool (Canva, Figma, InDesign) is still necessary. For high-stakes press releases, a graphic designer will provide the final touch of coherence and professionalism.

What are the usage rights for images generated with Midjourney for a press release?

With a paid Midjourney subscription, you have commercial rights to the generated images. You can therefore use them in your press releases, including for commercial use. However, it is recommended to mention that the visuals were generated by AI, for transparency with journalists. Always check the current terms of use on the Midjourney website, as they may evolve.

How to maintain visual consistency across multiple press releases?

To ensure visual consistency, create a set of standardized prompts that you will reuse. Systematically integrate your brand colors, a defined photographic style (e.g. --style raw) and recurring parameters. You can also use Midjourney's --sref (style reference) feature by providing a reference image from a previous press release. Document your winning prompts in an internal style guide to ensure homogeneity over time.

How to use this prompt

Copy the prompt with the button above.
Paste it into ChatGPT, Claude or your favorite AI assistant.
Replace the bracketed variables with your details, then refine the result.

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