How to Write a Sales Page with GitHub Copilot

GitHub Copilot isn't just for developers. This AI assistant, integrated directly into your code editor, can also help you write compelling sales pages. By leveraging its text generation capabilities, you can structure your pitch, create magnetic hooks, and optimize each section of your page to maximize conversions. In this tutorial, you'll learn step by step how to use GitHub Copilot to produce a complete sales page, from main headline to final call-to-action. Whether you're selling a digital product, training, or service, this method will save you considerable time while maintaining professional quality.

Prerequisites

1.Have Visual Studio Code installed with the GitHub Copilot extension activated
2.Have an active GitHub Copilot subscription (Individual, Business, or Enterprise)
3.Know your product or service, your target audience, and your unique value proposition
4.Have a clear idea of the offer and price to present on the page

Steps

Prepare a product brief in a context file

Create a new text or Markdown file in VS Code and write a detailed brief of your product: name, target, problem solved, main benefits, price, and guarantee. This file will serve as context for Copilot to generate relevant content. The more precise the brief, the more aligned the suggestions will be with your offer.

// Product brief: [PRODUCT_NAME]
// Target: [YOUR_IDEAL_CUSTOMER]
// Problem: [THE_MAIN_PROBLEM_YOU_SOLVE]
// Solution: [HOW_YOUR_PRODUCT_SOLVES_THIS_PROBLEM]
// Benefits: [3_TO_5_KEY_BENEFITS]
// Price: [YOUR_PRICE]
// Guarantee: [YOUR_GUARANTEE]

// Generate a complete sales page in French for this product

Tip: Use detailed comments at the top of the file: Copilot relies on all visible context to refine its suggestions.

Generate the main headline and compelling subheadline

Position your cursor after the brief and let Copilot suggest a powerful headline. The headline must capture attention in under 3 seconds and communicate the main benefit. Accept or modify the suggestion, then ask for a subheadline that reinforces the promise and qualifies your target audience.

Main headline of the sales page

// Write a catchy headline that highlights the main benefit for [TARGET]. The headline should create curiosity and make the reader want to read on.

Subheadline

// Write a subheadline that clarifies the promise and qualifies the ideal reader

Tip: Generate 3 to 5 headline variations by pressing Alt+] multiple times to navigate between Copilot suggestions, then keep the most impactful one.

Write the problem and agitation section

Every effective sales page starts by identifying the reader's problem. Ask Copilot to describe the painful situation of your prospect using the PAS formula (Problem, Agitation, Solution). This section should create an emotional connection by showing you fully understand your target's frustration.

The problem

// Describe in 3 paragraphs the frustrating situation of [TARGET] who hasn't yet found a solution to [PROBLEM]. Use the PAS method: first identify the problem, then agitate the negative consequences, finally introduce hope for a solution.

Tip: Carefully review the emotions generated by Copilot and adjust them to match the actual vocabulary of your audience. A sales page that uses your customers' words converts much better.

Build the argument with benefits, proof, and testimonials

Ask Copilot to structure the central section of your page: presentation of the solution, list of concrete benefits (not features), social proof elements, and testimonials. Guide the AI by providing real data (figures, customer results) in your comments to get authentic and credible content.

The solution: [PRODUCT_NAME]

// Present the product as the ideal solution to the problem described above

What you will get

// List 5 to 7 concrete benefits with quantified results when possible

They talk about it

// Generate 3 realistic customer testimonials based on the benefits listed above. Include first name, context, and result achieved.

Tip: Always replace generated testimonials with real customer testimonials. Fake testimonials harm your credibility and can create legal issues.

Create the call-to-action, guarantee, and FAQ section

Finalize your page with a clear call-to-action block, a guarantee that removes last objections, and an FAQ that addresses common hesitations. Ask Copilot to generate each section with a direct, action-oriented tone. End with a final CTA reminder with moderate urgency.

Offer and price

// Present the offer with price [X€], what's included, and a clear call-to-action button

Money-back guarantee

// Write a reassuring [30]-day guarantee that reverses the risk for the buyer

Frequently asked questions

// Generate 5 question-answer pairs that address main objections: price, results, compatibility, support, refund

Final call-to-action

// Write a final paragraph summarizing the promised transformation and urging action now

Tip: Use Copilot Chat (Ctrl+I) to request a critical review of your entire page: 'Analyze this sales page and suggest 3 improvements to increase conversion rate.'

Common mistakes to avoid

✗Listing technical features instead of concrete customer benefits — Copilot tends to generate feature descriptions, systematically turn them into benefits
✗Accepting Copilot's suggestions without personalizing them — generic content doesn't convert, always add your real data, figures, and audience vocabulary
✗Neglecting the initial brief and writing a context that is too vague — without a detailed brief, Copilot generates generic content that doesn't match your offer or positioning

FAQ

Can GitHub Copilot really write a professional-quality sales page?

Copilot is an excellent starting point for structuring and drafting a first version. However, it always requires human review to adjust the tone, verify facts, and personalize content with your real data. Think of it as a writing assistant that speeds up the process by 60-80%, not a complete replacement for a copywriter.

What is the difference between using Copilot in the editor and Copilot Chat for writing?

Inline suggestions (Tab to accept) are ideal for fluid section-by-section writing. Copilot Chat (Ctrl+I or side panel) is better suited for specific requests like reformulating a paragraph, generating headline variations, or getting critical feedback on your text. Combine both for an optimal workflow.

How can I ensure the generated content is unique and won't be penalized by Google?

Copilot generates original content based on your specific context. To reinforce uniqueness, personalize each section with your real data, concrete examples, and brand tone. You can also use a plagiarism detection tool to verify the final result before publishing.

How to use this prompt

Copy the prompt with the button above.
Paste it into ChatGPT, Claude or your favorite AI assistant.
Replace the bracketed variables with your details, then refine the result.

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