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How to Write a Video Script with Claude

Writing a compelling video script is an exercise that requires creativity, structure, and a sense of rhythm. Whether you're preparing a YouTube video, a promotional short film, or educational content, Claude can support you at every step. Thanks to its fine understanding of language and storytelling, Claude helps you define your angle, structure your message, write natural dialogue, and adapt the tone to your audience. In this tutorial, you'll learn how to use Claude to go from a raw idea to a complete video script ready to shoot. We'll cover the initial briefing, building the outline, writing scene by scene, adding technical directions, and final revision. Follow these steps to save time without sacrificing the quality of your video content.

Prerequisites

  • 1.A Claude account (free or Pro)
  • 2.An idea or topic for your video
  • 3.Knowing your target audience and distribution platform (YouTube, TikTok, training, etc.)
  • 4.The desired video duration

Steps

1

Define the Creative Briefing

Before writing, provide Claude with a complete briefing: the video's topic, target audience, desired tone (educational, humorous, corporate...), target duration, and main objective (inform, sell, entertain). The more precise your briefing, the more relevant the script will be from the first draft.

I want to create a video script about [TOPIC]. The video is about [DURATION] minutes long, aimed at [AUDIENCE] on [PLATFORM]. The tone should be [TONE]. The goal is to [GOAL]. Ask me questions if you need clarification before starting.

Tip: Let Claude ask you clarification questions. His questions often reveal angles you hadn't thought of.
2

Generate the Structured Script Outline

Ask Claude to create a detailed outline with key sections: opening hook, subject introduction, development in several parts, call to action, and conclusion. This outline will serve as the skeleton for the full script and allow you to validate the structure before investing time in writing.

Based on the briefing, generate a detailed outline for the video script. Include: a strong hook within the first 5 seconds, an introduction that sets up the problem, 3 to 5 main sections with key points for each, a natural transition between each section, and a conclusion with a call to action. Also indicate the estimated duration of each section.

Tip: Ask for multiple hook variations. The first 5 seconds determine whether the viewer stays or leaves.
3

Write the Script Scene by Scene

Once the outline is validated, ask Claude to write the full script clearly distinguishing voiceover (or dialogue), visual cues, and editing notes. The script should be written to be spoken aloud, with short sentences and a dynamic rhythm adapted to the video format.

Now write the complete script following the validated outline. Use this format for each section:

[SECTION: Name]
[VISUAL: description of what is seen on screen]
[VOICEOVER / DIALOGUE: exact text to say]
[NOTE: editing guidelines or effects]

Write conversationally, with short sentences. Add natural pauses and smooth transitions between sections.

Tip: Read the script aloud to check if the rhythm is natural. If you stumble on a sentence, ask Claude to simplify it.
4

Enrich with Technical Directions

Complete the script with filming directions: camera shot types (close-up, wide shot), background music, on-screen text insertions (lower thirds, titles), sound effects, and visual transitions. These details turn a written script into a real production guide.

Enrich the script with production technical directions:

  • Camera shot types for each scene (close-up, medium shot, B-roll)
  • Background music suggestions per section
  • On-screen text to display (titles, subtitles, key data)
  • Sound effects or transitions recommended
  • Estimated timecodes for each section

Format these additions clearly in the existing script.

Tip: If you work with a production team, ask Claude to also generate a list of equipment and shooting locations needed.
5

Revise and Optimize the Final Script

Ask Claude to review the script critically: check message coherence, eliminate fluff, strengthen weak parts, ensure the CTA is clear, and that the total duration meets the goal. This is also the time to adapt language for SEO if the video will be published on YouTube.

Reread the full script and do a critical revision:

  1. Check that the hook grabs attention in under 5 seconds
  2. Remove repetitions and fluff
  3. Strengthen transitions between sections
  4. Verify that the CTA is clear and motivating
  5. Confirm that the total duration matches [DURATION] minutes (about 150 words per minute)
  6. Suggest an SEO-optimized title and 5 relevant tags for YouTube

Provide a clean final version of the script.

Tip: Ask Claude to also create a short version (30-60 seconds) of the script for social media as a teaser for the full video.

Common mistakes to avoid

  • Writing a script that is too literary: a video script should be conversational and natural when spoken, not written like a blog article
  • Neglecting the hook: starting with a generic introduction instead of a punchy hook that keeps the viewer in the first 5 seconds
  • Ignoring pace and duration: not calibrating the word count relative to the desired duration (count about 150 words per minute)
  • Forgetting visual cues: a script without camera shot directions or B-roll leaves too much room for improvisation during shooting
  • Not reading aloud: finalizing a script only through silent reading without checking that it sounds good when spoken

FAQ

How many words should a video script contain?
Count about 150 words per minute of video. A script for a 10-minute video will be about 1,500 words. Claude can automatically adjust the length if you specify the target duration in your briefing.
Can Claude adapt the script to different formats (YouTube, TikTok, Reels)?
Yes, specify the platform in your briefing. Claude will adapt the format, pace, and tone: long, structured scripts for YouTube, short, punchy scripts with quick hooks for TikTok and Reels, a more professional tone for LinkedIn.
How to get a natural, non-robotic tone in the script?
Ask Claude to write as if speaking to a friend, using contractions, rhetorical questions, and short sentences. Provide examples of video creators whose style you like for Claude to draw inspiration from. Always read the script aloud before finalizing.

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