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ChatGPT Prompt for Generating Advertising Visuals

Creating advertising visuals is a major challenge for any company looking to stand out on social media, display, or print. With ChatGPT and its integrated image generation engine (DALL-E), it is now possible to produce impactful advertising visuals without mastering Photoshop or hiring a graphic designer. The key lies in the quality of the prompt: a precise visual brief, structured like a creative directive, yields professional results from the first generation. Whether you need a Facebook banner, an Instagram story visual, a creative for a Meta Ads campaign, or a hero banner for a landing page, prompt engineering applied to image generation transforms your marketing intention into a concrete visual. On this page, you will find an optimized main prompt, its variants by level, and tips for iterating effectively on your advertising creations with ChatGPT.

The prompt

ChatGPT

Generate a professional advertising visual for [PRODUCT/SERVICE]. The visual should be in [16:9 / 1:1 / 9:16] format and intended for [PLATFORM: Instagram, Facebook, LinkedIn, display]. Visual style: [modern and clean / luxury minimalist / pop and colorful / corporate]. The product should be highlighted in the center of the composition with careful studio lighting. Integrate a [COLOR OR ATMOSPHERE] background that reinforces the emotion of [TRUST / URGENCY / DESIRE / EXCLUSIVITY]. Leave a strategic empty space at [TOP / BOTTOM / RIGHT] for overlaying advertising text. The color palette should be based on [BRAND COLORS OR DESIRED COLORS]. The image should evoke [MAIN EMOTION OR BENEFIT] and make people want to click. No text should appear in the generated image. Quality: photorealistic, high resolution, worthy of a national advertising campaign.

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Why it works

This prompt works because it structures the request like a professional creative brief: format, platform, style, composition, palette, and target emotion are explicitly defined. By specifying to leave space for text and to exclude any generated text, it avoids the two most common mistakes in advertising image generation. The indication of the expected quality level (photorealistic, high resolution) pushes the model towards its best rendering capabilities.

Expected result

You will get an advertising visual in the requested format, with a professional composition highlighting your product or service. The image will be directly usable in your campaigns after simply adding your text and logo via Canva, Figma, or any other editing tool. The rendering will be consistent with your brand's visual universe thanks to the color and style indications.

Variants by level

FAQ

Can ChatGPT generate readable text directly on advertising visuals?
Image generation models like DALL-E integrated with ChatGPT have improved typographic rendering, but the result remains unpredictable for long texts. The best practice is to generate the image without text, then add your headlines, CTA, and logo using a dedicated tool like Canva, Figma, or Photoshop. This gives you full control over typography, alignment, and brand consistency.
What formats and ratios should I request for different advertising platforms?
For Instagram and Facebook (feed), use the 1:1 format (1080x1080). For stories and Reels, use 9:16 (1080x1920). For Facebook and LinkedIn banners, use 16:9 (1200x628). For Google Ads display, the most common formats are 300x250, 728x90, and 160x600. Always specify the ratio in your prompt so that the composition is adapted from the start.
How can I iterate effectively if the first visual does not meet my expectations?
Instead of rewriting the entire prompt, identify precisely what is wrong and request a targeted adjustment: "Keep the same composition but change the lighting to a warmer tone" or "Same visual but with a navy blue background instead of gray." You can also ask for multiple variations at once: "Generate 4 variations of this concept with different atmospheres: luxury, urban, natural, tech." This iterative approach is much more effective than starting from scratch each time.

Related prompts

How to use this prompt

  1. Copy the prompt with the button above.
  2. Paste it into ChatGPT, Claude or your favorite AI assistant.
  3. Replace the bracketed variables with your details, then refine the result.

About Prompt Guide

Prompt Guide is a free library of 4800+ ready-to-use prompts for ChatGPT, Claude and other AIs, with guides to learn prompting and tools to build and optimize your own prompts.

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