ChatGPT Prompt to Create a Brand Style Guide
The brand style guide is the founding document of any visual identity. It defines colors, typography, logos, spacing, and usage rules that ensure brand consistency across all media. Traditionally, its creation requires the involvement of an art director and several costly back-and-forths. With ChatGPT, you can now generate a structured and professional brand style guide in minutes. AI helps you formalize your aesthetic choices, justify each visual decision, and produce a document usable by your creative teams. Whether you are an entrepreneur launching your brand, a designer looking to accelerate your design phase, or a marketing manager needing to frame a project's visual identity, ChatGPT turns your intentions into precise graphic guidelines. The prompt we propose below is designed to extract maximum value from AI: it structures thinking around the essential pillars of a brand style guide, while leaving the flexibility needed to adapt to your sector and brand positioning.
The prompt
Act as a senior art director specialized in branding and visual identity. Create a complete brand style guide for the following brand:
- Brand name: [NAME]
- Industry: [INDUSTRY]
- Positioning: [e.g., premium, accessible, innovative, artisanal]
- Brand values: [3 to 5 key values]
- Target audience: [audience description]
- Communication tone: [e.g., professional, warm, bold]
The brand style guide must include the following sections:
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Color palette: primary, secondary, and accent colors with HEX, RGB, and CMYK codes. Justify each choice in relation to color psychology and positioning.
-
Typography: main font (headings), secondary font (body text), accent font (quotes/highlights). Specify recommended weights and web-safe alternatives.
-
Logo: describe the logo's guiding principles (shape, style, symbolism), protection zones, minimum sizes, and authorized versions (color, monochrome, reversed).
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Iconography and imagery: recommended photographic style, illustration style, filters or visual treatments to apply.
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Layout: layout grid, margins, spacing, visual hierarchy of elements.
-
Usage rules: prohibitions (what should never be done with the visual elements) and best practices.
Present everything in a structured and professional format, ready to be handed over to a designer for execution.
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Why it works
This prompt works because it assigns a precise expert role to ChatGPT (senior art director), which activates a specialized and technical response register. The numbered section structure forces an exhaustive and organized output, while the bracketed variables allow full customization without ambiguity. Finally, the request for justification for each choice pushes the AI to produce reasoned recommendations rather than generic suggestions.
Expected result
Variants by level
FAQ
Can ChatGPT really replace a graphic designer to create a brand style guide?
How to get accurate and consistent color codes with ChatGPT?
Which version of ChatGPT to use for best results on brand style guides?
How to use this prompt
- Copy the prompt with the button above.
- Paste it into ChatGPT, Claude or your favorite AI assistant.
- Replace the bracketed variables with your details, then refine the result.
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