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Claude Prompt for Writing Subtitles

Subtitles play a crucial role in structuring and improving the readability of any written content. Whether for blog articles, web pages, reports, or presentations, well-written subtitles guide the reader, enhance search engine optimization, and reinforce the hierarchy of information. Claude excels at generating impactful subtitles thanks to its fine understanding of context, tone, and editorial intent. By providing a structured prompt, you get subtitles that capture attention, faithfully reflect the content of each section, and maintain stylistic consistency throughout the document. Whether you are working on a long-form article, a landing page, or a white paper, Claude adapts its proposals to the format, target audience, and communication objective. No more generic or repetitive subtitles: each proposal is designed to maximize reader engagement while serving the overall structure of the text. Discover below the optimal prompt and its variants to transform your content.

The prompt

Claude

You are an editorial writer specialized in content structuring. I will provide you with the full text (or a detailed summary) of a piece of content, as well as its context.

Content: [PASTE_TEXT_OR_SUMMARY_HERE]
Content type: [BLOG_ARTICLE / WEBPAGE / REPORT / WHITE_PAPER / OTHER]
Target audience: [DESCRIBE_AUDIENCE]
Desired tone: [PROFESSIONAL / CONVERSATIONAL / INSPIRING / TECHNICAL / OTHER]
Number of subtitles desired: [NUMBER or "AS_MANY_AS_NEEDED"]

Generate subtitles (H2 and H3 if relevant) respecting these criteria:

  1. Each subtitle must faithfully summarize the content of its section
  2. Use active and engaging phrasing that makes you want to read on
  3. Maintain consistency in style and length across all subtitles
  4. Naturally integrate relevant SEO keywords when applicable
  5. Alternate between informative subtitles and curiosity-provoking subtitles
  6. Avoid cliché phrasing, excessive rhetorical questions, and numbered lists in titles

For each proposed subtitle, briefly indicate the section of content it covers. Propose 2 alternatives per subtitle to give me a choice.

Personalize this prompt with Léa

Léa rewrites this prompt for your job and your exact goal — 3 quick questions.

Why it works

This prompt works because it provides Claude with a precise editorial framework with concrete constraints (tone, audience, format) that eliminate ambiguity. The request for alternatives per subtitle leverages Claude's ability to generate creative variations while maintaining consistency. The six criteria act as an integrated evaluation grid that forces the model to produce professional-quality results from the first iteration.

Expected result

You will get a structured list of hierarchical subtitles (H2/H3) with two alternatives for each, accompanied by a brief description of the covered section. The subtitles will be consistent in style and length, SEO-optimized, and adapted to your target audience.

Variants by level

FAQ

How can I adapt the subtitles generated by Claude to my existing editorial guidelines?
Include in your prompt concrete examples of subtitles you have already validated and that reflect your editorial guidelines. Specify specific rules: maximum length, capitalization, use or not of action verbs, forbidden terms. Claude will align with these examples to produce subtitles consistent with your editorial identity. You can also paste an excerpt from your style guide directly into the prompt.
Can Claude optimize my subtitles for SEO and readability at the same time?
Yes, this is one of Claude's strengths. By specifying your target keywords in the prompt, Claude naturally integrates them into the subtitles without sacrificing readability or falling into keyword stuffing. For optimal results, provide both your primary and secondary keywords, and specify that integration should remain smooth and natural. Claude knows how to balance search intent and reading experience.
How many subtitles can Claude generate for long content?
Claude can handle content of several thousand words and generate as many subtitles as needed. For a 2000-word article, expect 5 to 8 H2 subtitles with optional H3s. For longer content like white papers or complete guides, Claude can structure dozens of hierarchical subtitles. The key is to provide the full content or a detailed outline so it understands the overall structure and maintains consistency.

Related prompts

How to use this prompt

  1. Copy the prompt with the button above.
  2. Paste it into ChatGPT, Claude or your favorite AI assistant.
  3. Replace the bracketed variables with your details, then refine the result.

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