Claude Prompt to Create a Brand Style Guide

Creating a consistent and professional brand style guide is a strategic exercise that goes far beyond simply choosing colors. It defines the complete visual identity of a brand: color palette, typography, logo usage rules, spacing, iconography, and overall visual tone. Traditionally entrusted to branding agencies, this task can now be greatly accelerated with Claude. By providing precise context about your brand — its values, positioning, target audience, and industry — Claude generates a structured style guide with reasoned recommendations for each visual element. It provides precise hexadecimal codes, harmonious typographic pairings, spacing rules, and clear usage guidelines. Claude particularly excels at justifying each graphic choice in relation to brand strategy, giving you not only an operational document but also an internal communication tool explaining the why behind each visual decision. Whether you are launching a new brand or modernizing an existing identity, Claude structures your thinking and produces a deliverable directly usable by your designers.

The prompt

Claude

Act as a senior art director specialized in branding and visual identity. Create a complete and professional brand style guide for my brand following this structure:

Brand Context:

Name: [BRAND NAME]
Industry: [INDUSTRY SECTOR]
Core values: [3-5 VALUES]
Target audience: [AUDIENCE DESCRIPTION]
Positioning: [HIGH-END / ACCESSIBLE / PREMIUM / ETC.]
Main competitors: [2-3 COMPETITORS]

Expected Deliverables:

Color palette: Define a primary palette (2-3 colors) and secondary palette (3-4 colors) with HEX, RGB and CMYK codes. Justify each choice in relation to color psychology and brand positioning.
Typography: Recommend a heading font, a body text font, and an accent font. Specify sizes, weights, and line spacing for each use (web, print, mobile).
Logo — Usage rules: Define clear space, minimum sizes, allowed versions (color, monochrome, negative), and prohibited uses.
Iconography and imagery: Describe the photographic and illustrative style to adopt, recommended filters or treatments, and types of images to avoid.
Secondary graphic elements: Suggest recurring patterns, shapes, or textures that reinforce the identity.
Layout rules: Layout grid, margins, spacing, and visual hierarchy principles.
Concrete applications: Describe how to apply the style guide on a business card, email signature, social media post, and web page.

For each section, explain the strategic reasoning behind your choices. The tone of the document should be professional but accessible, allowing a non-designer to understand and apply the rules.

Personalize this prompt with Léa

Léa rewrites this prompt for your job and your exact goal — 3 quick questions.

Why it works

This prompt works because assigning a specific expert role (senior art director) activates Claude's specialized knowledge in design and branding. The numbered section structure with explicit deliverables forces a thorough and organized response, while the request for strategic justification for each choice prevents generic recommendations. The variables in brackets allow deep customization, anchoring each decision in the brand's real context.

Expected result

You will obtain a structured brand style guide document of 2000 to 3000 words, including precise color codes, typographic recommendations with full hierarchy, logo usage rules, photographic guidelines, and concrete application examples. Each choice is accompanied by a strategic justification linked to your brand positioning, making it a document directly transferable to your designers or vendors.

Variants by level

FAQ

Can Claude really replace a designer for creating a brand style guide?

Claude cannot replace a graphic designer but serves as an excellent work accelerator. It excels in strategic structuring of the style guide, reasoned choice of colors and typography, and drafting usage rules. However, it cannot visually create the logo, produce graphic mockups, or generate source files (Figma, Illustrator). The optimal approach is to use Claude to produce the strategic brief and detailed specifications, then entrust visual production to a designer who will execute this vision precisely. This saves several hours of strategic thinking and provides a solid reference document.

How to get relevant, non-generic color recommendations?

The key lies in the richness of the context you provide to Claude. Instead of simply stating your industry, describe the emotion your brand should evoke, your brand archetype (The Sage, The Rebel, The Creator...), and above all analyze your competitors' palettes so Claude can differentiate you. Also mention the cultural constraints of your target market — some colors have different meanings across cultures. The more precise your brief about the desired feeling, the more unique and aligned the recommendations will be with your positioning.

How to adapt the generated style guide for web and print?

Explicitly ask Claude to provide color codes in all necessary formats: HEX and RGB for web, CMYK and Pantone for print. For typography, specify that you need sizes in pixels or rem for web and in points for print. You can also ask Claude to list free Google Fonts along with their premium print equivalents. Remember to ask for WCAG contrast ratios for web accessibility, and bleed and margin specifications for printed materials.

How to use this prompt

Copy the prompt with the button above.
Paste it into ChatGPT, Claude or your favorite AI assistant.
Replace the bracketed variables with your details, then refine the result.

About Prompt Guide

Prompt Guide is a free library of 4800+ ready-to-use prompts for ChatGPT, Claude and other AIs, with guides to learn prompting and tools to build and optimize your own prompts.

Prompt library Learn prompting Prompt builder Prompt optimizer

Already have a prompt?

Paste it into the Optimizer, AI improves it in 5 seconds: role, context, format. Free, no signup.

Open the Optimizer

More prompts to explore

Claude Prompt to Create a Chatbot

Creating a high-performance chatbot with Claude is a major opportunity to automate your customer interactions, technical support, or internal processes.

Claude Prompt to Create a Content Strategy

Creating an effective content strategy requires a clear vision of your goals, a deep understanding of your audience, and rigorous planning of formats and distribution channels.

Claude Prompt to Create a Knowledge Base

Creating a structured knowledge base is a major challenge for any organization that wants to capitalize on its expertise. Claude excels at this task

Claude Prompt to Create a Logo

Creating a logo is a fundamental step in building a brand identity. While Claude doesn't generate images directly, it excels in concept...

Claude Prompt to Create a Loyalty Program

Creating an effective loyalty program is a major strategic lever for any business looking to strengthen customer retention and increase...

Claude Prompt to Create a Media Kit

A professional media kit is an essential tool for any brand, content creator or company looking to attract partnerships, collaborations or media coverage.

Go further

How to prompt Claude

The complete guide: techniques, examples and best practices.

Free prompt library

4800+ prompts sorted by category, one-click copy.

Get new prompts every week

Join our newsletter.