Prompt Gemini for Optimizing a Landing Page
Optimizing a landing page is a crucial lever for maximizing your conversion rates and making your acquisition campaigns profitable. Gemini, Google's AI model, stands out for its ability to simultaneously analyze textual content, visual structure, and behavioral data of a page. By submitting your landing page to it, you get a comprehensive audit covering message hierarchy, value proposition clarity, call-to-action effectiveness, and user journey consistency. Unlike a manual audit that takes hours, Gemini produces actionable recommendations ranked by potential impact in seconds. Whether you want to reduce your bounce rate, increase sign-ups, or improve your cost per acquisition, the following prompts will help you fully leverage Gemini's analytical capabilities. Each variant is designed for a different expertise level, from beginner marketer to senior growth engineer, so everyone can immediately improve their conversion performance.
The prompt
Act as a CRO (Conversion Rate Optimization) expert with 15 years of experience in landing page optimization. Analyze the following landing page and provide a complete audit structured in 5 parts:
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Value Proposition: Is the main promise clear in under 5 seconds? Does the headline and subhead communicate a concrete and differentiating benefit?
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Visual Hierarchy and Reading Path: Is the eye naturally guided toward the call to action? Are friction elements (overly long forms, visual distractions, outbound links) identified?
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Social Proof and Credibility: Are testimonials, client logos, key figures, and guarantees strategically positioned to overcome objections?
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Calls to Action (CTAs): Is the primary CTA visible, contrasting, and benefit-oriented? Is there a secondary CTA for visitors not yet ready to convert?
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Mobile Optimization and Performance: Is the page readable and functional on mobile? Could loading times impact conversion?
For each point, provide: a diagnosis (✅ good / ⚠️ needs improvement / ❌ critical), an explanation of the problem, and a concrete recommendation with a rewrite example if applicable.
End with an overall score out of 100 and the 3 priority actions ranked by estimated impact on conversion rate.
Here is the landing page to analyze:
[PASTE_URL_OR_CONTENT_OF_YOUR_LANDING_PAGE]
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Why it works
This prompt works thanks to three key mechanisms: assigning a CRO expert role that activates the model's specialized knowledge, a 5-axis structure that forces a thorough analysis without omissions, and the diagnosis/explanation/recommendation format that produces directly actionable results. The request for rewrite examples and prioritization by impact transforms the theoretical audit into a concrete action plan.
Expected result
Variants by level
FAQ
Can I give my landing page URL directly to Gemini for analysis?
What is the difference between using Gemini and a classic CRO tool like Hotjar or Google Optimize?
How often should I re-audit my landing page with Gemini?
How to use this prompt
- Copy the prompt with the button above.
- Paste it into ChatGPT, Claude or your favorite AI assistant.
- Replace the bracketed variables with your details, then refine the result.
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