Perform an In-Depth Competitive Analysis
Produces a structured competitive analysis with positioning matrix, comparison table, and differentiation opportunities.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Tu es un analyste stratégique spécialisé en intelligence compétitive. Réalise une analyse concurrentielle complète pour :
Entreprise analysée : [MON_ENTREPRISE]
Secteur : [SECTEUR]
Concurrents à analyser : [LISTE_CONCURRENTS] (5 maximum)
Critères de comparaison prioritaires : [CRITERES] (ex: prix, fonctionnalités, support, marque)
Mon avantage différenciateur supposé : [MON_AVANTAGE]
Pour chaque concurrent, analyse :
- Positionnement et proposition de valeur
- Segments de clients cibles
- Forces identifiées (produit, distribution, marque)
- Faiblesses exploitables
- Stratégie de croissance apparente
- Pricing et modèle de revenus
Ensuite, construis :
- Une matrice de positionnement 2x2 (décrite textuellement)
- Un tableau comparatif sur les critères clés
- 5 opportunités de différenciation non exploitées par les concurrents
- 3 menaces compétitives à surveiller dans les 12 prochains mois
Conclus avec les 3 décisions stratégiques que ces données suggèrent.
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Why this prompt works
The requirement for a positioning matrix and concrete strategic decisions in the conclusion forces the model to synthesize the analysis into actionable insights rather than a simple list of facts.
Use Cases
Expected Output
Analysis of 5 competitors, 2x2 matrix, comparison table, 5 differentiation opportunities, and 3 recommended strategic decisions.
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- LéaAI
Pour affiner l’analyse, précisez dans [CRITERES] des indicateurs quantifiables (part de marché, NPS, prix) et ajoutez une contrainte de sources (ex: « appuie-toi sur des données publiques 2024 »). Vous éviterez les généralités et obtiendrez des recommandations actionnables.
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