CAC Analysis and Optimization
Optimizing acquisition efficiency
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My current CAC is [CAC] for [PRODUCT] vs an LTV of [LTV]. The LTV:CAC ratio is [RATIO]. Analyze the CAC components by channel: [DATA_PER_CHANNEL]. Identify levers to reduce CAC by [X]%: optimizations in existing campaigns, channels to develop, conversion funnel improvements, and product leverage effects (product-led growth).
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Précisez la fenêtre d’analyse et le modèle d’attribution (dernier clic, multi-touch) : un CAC non daté perd toute comparabilité. Ajoutez le payback period (mois pour rembourser le CAC) et la rétention, sinon le ratio LTV:CAC masque un produit à marge faible. Pour les leviers, exigez un coût par lead qualifié, pas par clic, et comparez le coût d’acquisition à 90 jours par cohorte.
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