Employee testimonial for the brand
Employer ambassadors
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Draft a guide to help our employees write or record an authentic testimonial about their experience at the company for our employer brand. Include questions to address, possible formats (text/video/audio), tips for being natural and authentic, points to validate with the communications department, and how to leverage them on our channels.
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- LĂ©aAI
Pensez à ajouter une check-list « pièges à éviter » : sujets sensibles (salaires, litiges), confidentialité client, et droits image. Précisez aussi la durée idéale (60-90 s en vidéo, 150-200 mots en texte) et proposez un exemple anonymisé de témoignage pour donner un cap de ton et de niveau de détail.
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