Underperforming Ad Analysis and Rewrite
Ads Optimization, CRO
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Here is a current underperforming ad: [AD_COPY]. Platform: [PLATFORM]. Current metrics: CTR [X]%, CPC [Y]€. Analysis: what isn't working (message, apparent targeting, tone, CTA)? Propose 3 rewrites testing: new hook, new main angle, different format (question vs. statement). Justify each choice.
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Avant de réécrire, vérifiez si le problème vient du ciblage : un CTR faible avec un CPC élevé indique souvent un message mal aligné à l’audience. Testez une variante qui reprend le hook gagnant de votre meilleure annonce, mais avec une offre reformulée — cela isole l’impact du message.
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