Social Media ROI Analysis
Justifying social media investment
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I need to calculate and defend the ROI of our social media presence on [NETWORK] for [PERIOD]. Available data: [SOCIAL_TRAFFIC, ATTRIBUTED_CONVERSIONS, REVENUE, TEAM_AND_TOOL_COSTS]. Generate: the ROI calculation methodology, the value of non-transactional engagement metrics (awareness, trust), data visualization, and how to present these results to management.
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