Social Media ROI Analysis
Justifying social media investment
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I need to calculate and defend the ROI of our social media presence on [NETWORK] for [PERIOD]. Available data: [SOCIAL_TRAFFIC, ATTRIBUTED_CONVERSIONS, REVENUE, TEAM_AND_TOOL_COSTS]. Generate: the ROI calculation methodology, the value of non-transactional engagement metrics (awareness, trust), data visualization, and how to present these results to management.
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Pour un ROI défendable, ajoutez au prompt la période de comparaison (ex. vs trimestre précédent) et le coût d'opportunité. Demandez aussi une distinction entre ROI direct (ventes attribuées) et indirect (valeur vie client).
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