Analyze Marketing Campaign KPIs in Depth
A structured prompt to analyze key performance indicators of a marketing campaign and get a complete diagnostic with optimization recommendations.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Agis en tant qu'expert en marketing analytique et performance digitale. Analyse en profondeur les KPIs de ma campagne marketing en suivant cette structure :
Contexte de la campagne :
- Type de campagne : [TYPE_DE_CAMPAGNE (ex : Facebook Ads, Google Ads, emailing, campagne organique, influence)]
- Objectif principal : [OBJECTIF (ex : notoriété, génération de leads, conversions, rétention)]
- Durée : [DUREE_CAMPAGNE]
- Budget investi : [BUDGET]
- Cible visée : [AUDIENCE_CIBLE]
KPIs à analyser :
- Impressions : [NOMBRE_IMPRESSIONS]
- Clics : [NOMBRE_CLICS]
- CTR : [TAUX_DE_CLIC]
- Coût par clic (CPC) : [CPC]
- Conversions : [NOMBRE_CONVERSIONS]
- Taux de conversion : [TAUX_CONVERSION]
- Coût par acquisition (CPA) : [CPA]
- ROAS : [ROAS]
- Engagement (likes, partages, commentaires) : [DONNEES_ENGAGEMENT]
Pour chaque KPI fourni :
- Compare la valeur aux benchmarks du secteur [SECTEUR_ACTIVITE]
- Identifie si la performance est sous-performante, dans la moyenne ou surperformante
- Explique les causes probables derrière chaque résultat
- Propose des actions correctives précises pour les KPIs sous-performants
Termine par :
- Un diagnostic global de la campagne (note sur 10 avec justification)
- Les 3 optimisations prioritaires à implémenter immédiatement
- Une projection de résultats si les optimisations sont appliquées
- Des recommandations pour le prochain cycle de campagne
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Why this prompt works
<p>This prompt transforms the AI into a marketing analyst capable of dissecting the performance of any campaign. By entering your actual KPIs and campaign context, you get an analysis comparable to a specialized consultant, with industry benchmarks and actionable recommendations.</p><p><strong>How to use it effectively:</strong></p><ul><li>Gather all your quantified data before running the prompt — the more complete the data, the more relevant the analysis</li><li>Specify your industry so comparison benchmarks are realistic</li><li>If certain KPIs are unavailable, remove the corresponding lines rather than leaving empty fields</li></ul><p>You can rerun the prompt at the end of each campaign cycle to track performance evolution over time and measure the impact of applied optimizations.</p>
Use Cases
Expected Output
A structured analysis report including evaluation of each KPI against industry benchmarks, an overall diagnostic with score, identified causes of underperformance, and a prioritized list of corrective actions with projected results.
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- LéaAI
Pour affiner, demandez un tableau comparatif vs période précédente et incluez des métriques de notoriété comme le SOV. Utile pour justifier des ajustements budgétaires.
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