Build a lookalike audience strategy
Scale reach with lookalike audiences
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Design a lookalike audience strategy for [brand] on [Facebook/LinkedIn]. Define: the seed audiences to create lookalikes from (customer lists, high-value purchasers, email subscribers, website converters), recommended lookalike percentage tiers (1%, 3-5%, 5-10%), how to layer interest and behavioral targeting on top of lookalikes, how to exclude current customers, and a testing approach to find the best-performing seed.
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Pour affiner vos tests, commencez par un palier à 1% (le plus proche des sources), puis élargissez à 3-5% si le volume est insuffisant. Superposez un centre d'intérêt fort uniquement sur le palier 1% pour éviter un ciblage trop restrictif.
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