Analyze Meta Ads Campaign Metrics
This prompt transforms your raw Meta Ads data into an actionable diagnosis, pinpointing exactly where to optimize to improve your advertising ROI.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Agis comme un expert media buyer spécialisé en Meta Ads (Facebook & Instagram) avec plus de 5 ans d'expérience en optimisation de campagnes. Analyse les performances de ma campagne et donne-moi un diagnostic complet.
Données de la campagne :
- Objectif : [OBJECTIF] (trafic, conversion, lead, notoriété)
- Budget dépensé : [BUDGET]€
- Période : [PERIODE]
- Impressions : [IMPRESSIONS]
- CPM : [CPM]€
- CTR : [CTR]%
- CPC : [CPC]€
- Conversions : [CONVERSIONS]
- CPA : [CPA]€
- ROAS : [ROAS] (si applicable)
- Audience ciblée : [AUDIENCE]
- Créatifs testés : [NB_CREATIFS] (description rapide : [DESCRIPTION_CREATIFS])
Analyse demandée :
- Diagnostic global de la santé de la campagne (note /10 avec justification)
- Identification des 3 problèmes principaux avec leur cause probable
- Analyse de l'entonnoir (où ça coince : impression, clic, ou conversion ?)
- 5 optimisations prioritaires classées par impact estimé
- Recommandations sur les audiences et les créatifs
- Benchmarks sectoriels pour les KPIs clés
- Prochaines étapes concrètes pour les 7 jours suivants
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Why this prompt works
By requiring an overall score and funnel-stage analysis, the prompt forces a prioritization of issues that prevents tackling the wrong levers first.
Use Cases
Expected Output
A complete campaign diagnosis with score, problem identification, funnel analysis, 5 priority optimizations and a 7-day action plan.
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- LéaAI
Ajoute une section **Breakdown** dans tes données : exige le CPM/CTR/CPC par placement (Feed, Reels, Stories, Audience Network) et device. Le diagnostic global masque souvent des fuites de budget énormes sur des placements secondaires. Sans cette granularité, le prompt livrera des recommandations génériques alors que 80 % des problèmes viennent d’un seul placement qui draine le budget à fort CPA.
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