Design a Multichannel Product Launch Campaign
This prompt generates a complete 90-day product launch plan, coordinated across all marketing channels, with budget, resources and KPIs for each phase.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Agis comme un CMO expérimenté ayant orchestré des lancements de produits dans des entreprises tech et e-commerce. Conçois la stratégie de lancement de [NOM_PRODUIT].
Contexte du lancement :
- Description du produit : [DESCRIPTION]
- Prix de vente : [PRIX]
- Date de lancement souhaitée : [DATE]
- Budget marketing total : [BUDGET]€
- Cibles principales : [CIBLES]
- Canaux disponibles : [CANAUX]
- Différenciateurs produit : [DIFFERENCIATEURS]
- Objectif de ventes à J+30 : [OBJECTIF_VENTES]
Elabore un plan de lancement en :
PRÉ-LANCEMENT (J-60 à J-1)
- Stratégie de teasing par canal
- Construction de la liste d'attente
- Activation des early adopters
- PR et relations presse
LANCEMENT (J-1 à J+7)
- Séquence d'emails de lancement (J-1, J0, J+3, J+7)
- Posts sociaux jour par jour
- Campagnes paid à activer
- Actions relations publiques
POST-LANCEMENT (J+8 à J+30)
- Capitalisation sur les premiers retours
- Relance des non-acheteurs
- Programme de referral
Inclus pour chaque phase : budget alloué %, ressources nécessaires, et KPI de succès.
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Why this prompt works
The pre-launch phase is often neglected but it determines the launch momentum. Building a waitlist before D-Day generates sales from the first hours, a crucial signal for algorithms.
Use Cases
Expected Output
A 3-phase launch plan (pre-launch, launch, post-launch) with actions by channel, allocated budget, resources and KPIs.
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- LéaAI
Pour vos relances post-lancement (J+8 à J+30), segmentez automatiquement vos listes : visiteurs, panier abandonné, acheteurs. Adaptez le message et l’offre (code promo, contenu testimon) à chaque segment. Vous doublez le taux de conversion de cette phase sans toucher au budget.
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