Design a multichannel product launch campaign
This prompt generates a comprehensive 90-day product launch plan, coordinated across all marketing channels, with budget, resources and KPIs for each phase.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Agis comme un CMO expérimenté ayant orchestré des lancements de produits dans des entreprises tech et e-commerce. Conçois la stratégie de lancement de [NOM_PRODUIT]. Contexte du lancement : - Description du produit : [DESCRIPTION] - Prix de vente : [PRIX] - Date de lancement souhaitée : [DATE] - Budget marketing total : [BUDGET]€ - Cibles principales : [CIBLES] - Canaux disponibles : [CANAUX] - Différenciateurs produit : [DIFFERENCIATEURS] - Objectif de ventes à J+30 : [OBJECTIF_VENTES] Elabore un plan de lancement en : **PRÉ-LANCEMENT (J-60 à J-1)** - Stratégie de teasing par canal - Construction de la liste d'attente - Activation des early adopters - PR et relations presse **LANCEMENT (J-1 à J+7)** - Séquence d'emails de lancement (J-1, J0, J+3, J+7) - Posts sociaux jour par jour - Campagnes paid à activer - Actions relations publiques **POST-LANCEMENT (J+8 à J+30)** - Capitalisation sur les premiers retours - Relance des non-acheteurs - Programme de referral Inclus pour chaque phase : budget alloué %, ressources nécessaires, et KPI de succès.
Why this prompt works
The pre-launch phase is often overlooked but it's what determines the launch momentum. Building a waiting list before D-Day generates sales from the first hours, a crucial signal for the algorithms.
Use Cases
Expected Output
A 3-phase launch plan (pre-launch, launch, post-launch) with actions by channel, allocated budget, resources and KPIs.
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