Design a Multichannel Product Launch Campaign
This prompt generates a complete 90-day product launch plan, coordinated across all marketing channels, with budget, resources and KPIs for each phase.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Agis comme un CMO expérimenté ayant orchestré des lancements de produits dans des entreprises tech et e-commerce. Conçois la stratégie de lancement de [NOM_PRODUIT]. Contexte du lancement : - Description du produit : [DESCRIPTION] - Prix de vente : [PRIX] - Date de lancement souhaitée : [DATE] - Budget marketing total : [BUDGET]€ - Cibles principales : [CIBLES] - Canaux disponibles : [CANAUX] - Différenciateurs produit : [DIFFERENCIATEURS] - Objectif de ventes à J+30 : [OBJECTIF_VENTES] Elabore un plan de lancement en : **PRÉ-LANCEMENT (J-60 à J-1)** - Stratégie de teasing par canal - Construction de la liste d'attente - Activation des early adopters - PR et relations presse **LANCEMENT (J-1 à J+7)** - Séquence d'emails de lancement (J-1, J0, J+3, J+7) - Posts sociaux jour par jour - Campagnes paid à activer - Actions relations publiques **POST-LANCEMENT (J+8 à J+30)** - Capitalisation sur les premiers retours - Relance des non-acheteurs - Programme de referral Inclus pour chaque phase : budget alloué %, ressources nécessaires, et KPI de succès.
Why this prompt works
The pre-launch phase is often neglected but it determines the launch momentum. Building a waitlist before D-Day generates sales from the first hours, a crucial signal for algorithms.
Use Cases
Expected Output
A 3-phase launch plan (pre-launch, launch, post-launch) with actions by channel, allocated budget, resources and KPIs.
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