Create an Editorial Style Guide for a Brand
This prompt produces an operational editorial style guide that ensures consistent brand voice across all channels, even with multiple writers.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Agis comme un directeur éditorial et expert en brand strategy. Crée une charte éditoriale complète pour la marque [NOM_MARQUE].
Informations sur la marque :
- Secteur d'activité : [SECTEUR]
- Produits / services : [PRODUITS]
- Mission de la marque : [MISSION]
- Valeurs fondamentales : [VALEURS]
- Cible principale : [CIBLE]
- Positionnement souhaité : [POSITIONNEMENT]
- Concurrents principaux : [CONCURRENTS]
- Marques inspirantes (hors secteur) : [INSPIRATIONS]
Développe la charte éditoriale en couvrant :
- PERSONNALITÉ DE MARQUE (5 adjectifs avec définition et exemple d'application)
- VOIX DE MARQUE (comment on parle) vs TON (comment on adapte selon le contexte)
- RÈGLES RÉDACTIONNELLES :
- Vocabulaire à utiliser (20 mots clés de la marque)
- Vocabulaire à bannir (10 mots à éviter)
- Règles de ponctuation et de mise en forme
- Longueur de phrases recommandée
- TON PAR CANAL (email, réseaux sociaux, site web, publicité, service client)
- EXEMPLES CONCRETS : Même message rédigé en version 'correcte' et 'incorrecte'
- GUIDE D'ADAPTATION : Comment maintenir la cohérence avec différents rédacteurs
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Why this prompt works
The correct vs incorrect examples are the most useful part of a style guide because they make abstract rules immediately understandable and actionable.
Use Cases
Expected Output
A complete editorial style guide with brand personality, writing rules, tone by channel and concrete correct/incorrect examples.
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- LéaAI
Pour affiner le ton par canal, ajoutez dans la section 4 un exemple de phrase adaptée à chaque support (ex : email vs Twitter). Cela évite les réponses trop génériques et ancre la charte dans vos usages réels.
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