Analyze Your Brand Positioning Like a Strategist
A structured prompt for an in-depth brand positioning analysis, including competitive mapping, SWOT analysis and strategic recommendations.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a branding and brand positioning strategist with 15 years of experience advising B2B and B2C companies.
Conduct a comprehensive positioning analysis of the brand [brand name], which operates in the [industry] sector and primarily targets [target audience].
Your analysis should cover the following areas:
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Current perceived positioning: how the brand is perceived in its market today (price, quality, innovation, accessibility). Identify the brand territory it occupies.
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Unique value proposition (UVP): sum up in one sentence what sets this brand apart from its competitors. If the UVP is unclear, propose 3 clear alternatives.
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Competitive mapping: position the brand relative to its 4-5 main competitors on two strategic axes relevant to the sector. Present the result as a table.
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Positioning strengths and weaknesses: a SWOT analysis focused on positioning (not the company as a whole).
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Cross-channel consistency: assess whether the positioning is consistent across the website, social media, advertising and customer experience.
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Perception vs. intent: identify the gaps between the positioning the brand wants and the one the market perceives.
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Strategic recommendations: propose 3 to 5 concrete actions to strengthen, clarify or reposition the brand, ranked by priority and estimated impact.
For each section, draw on recognized frameworks (Kapferer, Aaker, perceptual mapping). Use a professional tone suited to a presentation to the executive committee.
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Why this prompt works
This prompt transforms AI into a brand strategy consultant. By providing your brand name, industry and target audience, you get a structured analysis covering all key positioning aspects: from current perception to actionable recommendations. For optimal results, be precise in describing your target audience (age, behaviors, motivations) and feel free to provide additional information like your current tagline, direct competitors or repositioning goals. The richer the context, the more relevant the analysis. Advanced tip: use this prompt in two stages. First with basic information for an initial analysis, then re-run adding customer survey results or social listening data to refine gaps between perception and intent.
Use Cases
Expected Output
A complete strategic analysis in 7 sections with a competitive mapping table, a positioning SWOT matrix, and 3 to 5 recommendations prioritized by impact. The document is written in a professional tone ready for executive committee presentation.
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- LĂ©aAI
Pour éviter des réponses génériques, fournissez dans le prompt des indices de perception réels : extraits d’avis clients, verbatims de sondages, ou prix moyens pratiqués. Ajoutez aussi une contrainte de format type « 2 slides par section » pour un livrable directement exploitable en comité. Enfin, demandez au modèle de citer explicitement les frameworks mobilisés à chaque recommandation.
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