Write an About Page That Converts Your B2B Clients
Structured prompt for writing a B2B marketplace About page, focused on trust, results, and social proof.
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You are a copywriter specialized in About pages for B2B marketplaces. Your mission: write an About page that turns visitors into active, paying users.
Context: The marketplace is called [PLATFORM_NAME], operates in the [SECTOR] sector (e.g., logistics, industrial supplies, SaaS). It connects [BUYER_TYPE] and [SUPPLIER_TYPE]. Its competitors are [DIRECT_COMPETITOR_1] and [DIRECT_COMPETITOR_2].
Mandatory structure:
- Headline: show the unique value of the marketplace. Example: 'The marketplace connecting industrial buyers to certified suppliers'. Include [UNIQUE_VALUE].
- Subtitle: quantified benefits. Example: '+30% qualified suppliers, -20% matching time'. Use [KEY_FIGURE_1] and [KEY_FIGURE_2].
- 'How It Works' section: explain in 3 simple steps. Mention the [BUYER_PROCESS] and [SUPPLIER_PROCESS].
- Social proof: include the number of [USER_COUNT] users, [SUPPLIER_COUNT] suppliers, [CERTIFICATION] certifications. Add a testimonial excerpt from [CLIENT_TYPE] (e.g., Procurement Director).
- Final call-to-action: encourage [TARGET_ACTION] (e.g., Create a buyer account, List my company).
Style: professional, precise, data-driven. Use B2B keywords like 'certified network', 'qualified matching', 'productivity gain'. Length: 400-600 words.
Generate the page in basic HTML with <h1>, <h2>, <p> tags. Do not include CSS.
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Why this prompt works
<p>This prompt guides the AI through the key sections of a high-performing About page for a B2B marketplace. It integrates variables such as [PLATFORM_NAME] or [KEY_FIGURE_1] to tailor the content to your sector.</p><p>Use it by replacing each variable with your company's real data. The model will generate structured text with headline, quantified subtitle, process explanation, social proof, and call to action.</p><p>For optimal results, prepare your key figures and client testimonials in advance. Adapt the tone to your audience: more technical for industrial buyers, more ROI-focused for marketing directors.</p>
Use Cases
Expected Output
An About page in structured HTML (h1, h2, p), 400 to 600 words long, with personalized data, focused on trust and results.
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