Write an About Page That Converts Your B2B Clients
Structured prompt for writing a B2B marketplace About page, focused on trust, results, and social proof.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a copywriter specialized in About pages for B2B marketplaces. Your mission: write an About page that turns visitors into active, paying users.
Context: The marketplace is called [PLATFORM_NAME], operates in the [SECTOR] sector (e.g., logistics, industrial supplies, SaaS). It connects [BUYER_TYPE] and [SUPPLIER_TYPE]. Its competitors are [DIRECT_COMPETITOR_1] and [DIRECT_COMPETITOR_2].
Mandatory structure:
- Headline: show the unique value of the marketplace. Example: 'The marketplace connecting industrial buyers to certified suppliers'. Include [UNIQUE_VALUE].
- Subtitle: quantified benefits. Example: '+30% qualified suppliers, -20% matching time'. Use [KEY_FIGURE_1] and [KEY_FIGURE_2].
- 'How It Works' section: explain in 3 simple steps. Mention the [BUYER_PROCESS] and [SUPPLIER_PROCESS].
- Social proof: include the number of [USER_COUNT] users, [SUPPLIER_COUNT] suppliers, [CERTIFICATION] certifications. Add a testimonial excerpt from [CLIENT_TYPE] (e.g., Procurement Director).
- Final call-to-action: encourage [TARGET_ACTION] (e.g., Create a buyer account, List my company).
Style: professional, precise, data-driven. Use B2B keywords like 'certified network', 'qualified matching', 'productivity gain'. Length: 400-600 words.
Generate the page in basic HTML with <h1>, <h2>, <p> tags. Do not include CSS.
Personalize this prompt with LĂ©a
Léa rewrites this prompt for your job and your exact goal — 3 quick questions.
Why this prompt works
<p>This prompt guides the AI through the key sections of a high-performing About page for a B2B marketplace. It integrates variables such as [PLATFORM_NAME] or [KEY_FIGURE_1] to tailor the content to your sector.</p><p>Use it by replacing each variable with your company's real data. The model will generate structured text with headline, quantified subtitle, process explanation, social proof, and call to action.</p><p>For optimal results, prepare your key figures and client testimonials in advance. Adapt the tone to your audience: more technical for industrial buyers, more ROI-focused for marketing directors.</p>
Use Cases
Expected Output
An About page in structured HTML (h1, h2, p), 400 to 600 words long, with personalized data, focused on trust and results.
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LĂ©aAI
Astuce : pour éviter une page générique, injectez dans le prompt vos données réelles (noms de clients, chiffres exacts, certifications) et un exemple de témoignage. Demandez ensuite 3 variantes de headline pour tester en A/B. Vous obtiendrez un texte différenciant, vérifiable et orienté conversion.
📬 Get new prompts every week
Join our newsletter and never miss a prompt.
Go further
Similar Prompts
Write objection-handling email
Handle objections via email
Generate B2B LinkedIn Posts for Restaurants
Professional prompt for writing B2B LinkedIn posts in the restaurant industry, with customizable variables.
Write an AMA (Ask Me Anything) post
Host social media AMAs
Analyze an experiment result
Interpret experiment results