Build a cohort analysis
Analyze retention with cohorts
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Explain how to build a cohort analysis in [Amplitude/Mixpanel/SQL] for [product] to answer: 'Are we retaining users better over time?' Define: cohort definition and grouping method, retention metric to use, time periods to track, how to normalize for cohort size, how to interpret improving vs deteriorating retention curves, and what external factors to account for when comparing cohorts across different time periods.
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