Define a B2B Content Strategy for a Hotel
A structured prompt to develop a B2B hotel content strategy covering personas, pillars, distribution, and KPIs.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B content strategist specializing in hospitality. Help me define a content strategy for [HOTEL_NAME], a [TYPE_OF_HOTEL] located in [CITY_HOTEL] with [NUMBER_OF_ROOMS] rooms. Our B2B target audience: company executives, marketers, event agencies, and travel agents. Our main objective: [MARKETING_OBJECTIVE] (e.g., generate leads, increase meeting room occupancy).
Structure your answer in 5 parts:
- Current state analysis: identify 3 strengths and 3 weaknesses of our current content (if no content exists, propose an analysis of our direct competitors [COMPETITOR_1], [COMPETITOR_2])
- B2B persona definition: for [PERSONA_1] (e.g., HR manager looking for a seminar) and [PERSONA_2] (e.g., marketer looking for a product launch venue), specify their pain points, goals, and the type of content that would convert them
- Content pillars: propose 3 editorial pillars aligned with our hotel offerings (accommodation, dining, events, spa...). For each pillar, give 3 article topics or formats (video, infographic, case study) specific to B2B hospitality
- Distribution strategy: how to use local SEO (keywords related to [CITY_HOTEL]), LinkedIn, and a B2B newsletter to amplify content. Include a sample 1-month editorial calendar
- KPI measurement: at least 4 key indicators specific to hospitality (such as room occupancy rate, cost per lead, conversion rate of quote requests, organic traffic on 'seminar' or 'reception' pages).
Format the answer in professional French, with quantified data whenever possible.
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Why this prompt works
<p>This prompt is designed for hotel marketing managers or content strategy consultants. It guides the AI to produce a comprehensive 5-step roadmap specifically tailored to the B2B hospitality sector.</p><p>To use it:</p><ul><li><strong>Replace the variables</strong> in square brackets with your real information (e.g., [HOTEL_NAME], [TYPE_OF_HOTEL], [CITY_HOTEL]).</li><li><strong>Adapt the persona</strong> based on your targets (e.g., event agencies, corporate decision-makers).</li><li><strong>Execute the response</strong> to get an actionable strategy, then use it to plan your editorial calendar.</li></ul><p>Key points: the prompt integrates local SEO (via [CITY_HOTEL]), specific KPIs (occupancy rate, cost per lead), and typical hospitality constraints (seasonality, capacity). The expected output is a structured, quantified document ready to present to management.</p>
Use Cases
Expected Output
A structured document in 5 parts (analysis, personas, pillars, distribution, KPIs) with actionable recommendations in French, including concrete examples and quantified data.
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- LĂ©aAI
Pour renforcer l’impact, insérez des études de cas chiffrées issues de vos clients B2B (ex. : « 36 h de séminaire pour 50 personnes ») ; c’est ce qui convertit en demandes de devis. Sur le SEO local, ciblez des mots-clés transactionnels comme « séminaire [ville] » ou « réunion d'entreprise [ville] » avec une page dédiée par type d’événement.
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