Generate a B2B Content Strategy for an Industrial SME
Generate a B2B content strategy tailored for an industrial SME, with pillar segmentation, KPIs, and calendar.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B content strategist specializing in industry. You support an industrial SME ([company_name]) operating in the [industrial_sector] sector (e.g., precision mechanics, chemicals, agri-equipment) targeting [target_segment] (e.g., plant directors, buyers, engineers). Its main objective is [strategic_objective] (e.g., generate qualified leads, strengthen technical awareness, retain existing customers).
The content budget is [annual_budget] € and the dedicated team consists of [team_size] people (internal and/or external). The main channels are [main_channels] (e.g., LinkedIn, website, trade shows, emailing). The SME already has [existing_resources] (e.g., case studies, white papers, technical catalogs).
Competitive context: main competitors are [competitors] and they communicate via [competitor_strategy]. The SME's competitive advantage is [competitive_advantage] (e.g., product innovation, after-sales service, lead times, certification).
Task: Define a complete 12-month content strategy structured around 4 pillars:
- Awareness content: blog posts, videos, infographics on [sector_issues] (e.g., predictive maintenance, environmental standards, energy efficiency).
- Conversion content: detailed case studies with [number_cases] client cases, white papers on [white_paper_themes], technical webinars.
- Retention content: monthly newsletters, user guides, customer training.
- Sales content: sales pitches, SEO product sheets, technical comparisons.
For each pillar, provide:
- Specific objective (e.g., top of funnel, middle, bottom)
- Main format
- Priority distribution channel
- Associated KPIs
- Example title or angle (at least 3 per pillar)
- Indicative editorial calendar (frequency and key times of the year)
Sector-specific constraints:
- Precise technical vocabulary and certifications (ISO, CE, etc.)
- Long sales cycle requiring nurturing content
- Slow periods (e.g., summer, factory shutdowns) to anticipate
- Importance of expert opinions and numerical data
- Compliance with sector communication standards (no unrealistic promises)
The result must be delivered in the form of a table or structured plan.
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Why this prompt works
<p>This prompt is designed for <strong>industrial SME managers</strong> or <strong>specialized agencies</strong> wanting to structure their B2B communication. It forces the AI to integrate sector specifics: technical vocabulary, long sales cycles, and regulatory constraints.</p><p><strong>How to use it:</strong> Fill in the [VARIABLES] in brackets with your SME's real data. Be precise about <em>[target_segment]</em> (e.g., 'production directors in agri-food') and <em>[competitive_advantage]</em> (e.g., '48-hour delivery time'). The more detailed the variables, the more operational the strategy.</p><p><strong>Tip:</strong> For a more concrete result, add at the end of the prompt a request for example content for a specific pillar, such as: 'Generate a detailed plan for a customer case study, with titles, subtitles, and key statistics.'</p>
Use Cases
Expected Output
A structured strategic plan with 4 pillars, including objectives, formats, channels, KPIs, example titles, and an annual editorial calendar, all adapted to the industrial sector.
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