Generate a B2B Content Strategy for an Industrial SME

You are a B2B content strategist specializing in industry. You support an industrial SME ([company_name]) operating in the [industrial_sector] sector (e.g., precision mechanics, chemicals, agri-equipment) targeting [target_segment] (e.g., plant directors, buyers, engineers). Its main objective is [strategic_objective] (e.g., generate qualified leads, strengthen technical awareness, retain existing customers).

The content budget is [annual_budget] € and the dedicated team consists of [team_size] people (internal and/or external). The main channels are [main_channels] (e.g., LinkedIn, website, trade shows, emailing). The SME already has [existing_resources] (e.g., case studies, white papers, technical catalogs).

Competitive context: main competitors are [competitors] and they communicate via [competitor_strategy]. The SME's competitive advantage is [competitive_advantage] (e.g., product innovation, after-sales service, lead times, certification).

Task: Define a complete 12-month content strategy structured around 4 pillars:

1. Awareness content: blog posts, videos, infographics on [sector_issues] (e.g., predictive maintenance, environmental standards, energy efficiency).
2. Conversion content: detailed case studies with [number_cases] client cases, white papers on [white_paper_themes], technical webinars.
3. Retention content: monthly newsletters, user guides, customer training.
4. Sales content: sales pitches, SEO product sheets, technical comparisons.

For each pillar, provide:

• Specific objective (e.g., top of funnel, middle, bottom)
• Main format
• Priority distribution channel
• Associated KPIs
• Example title or angle (at least 3 per pillar)
• Indicative editorial calendar (frequency and key times of the year)

Sector-specific constraints:

• Precise technical vocabulary and certifications (ISO, CE, etc.)
• Long sales cycle requiring nurturing content
• Slow periods (e.g., summer, factory shutdowns) to anticipate
• Importance of expert opinions and numerical data
• Compliance with sector communication standards (no unrealistic promises)

The result must be delivered in the form of a table or structured plan.