Pro prompt: B2B email campaign for IT services company
This prompt generates a sequence of 3 B2B prospecting emails for an IT services company, with variables to personalize each step.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B marketing expert specialized in IT services. You work for an IT services company named [IT_SERVICES_FIRM_NAME] specializing in [EXPERTISE_DOMAIN] (e.g., cybersecurity, cloud, data, AI, custom development). Your goal is to write a prospecting email campaign targeting [TARGET_AUDIENCE] (e.g., CIOs, CTOs, innovation directors) at companies of [TARGET_SIZE]. The tone must be professional and engaging. The campaign should include 3 emails:
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Email 1 - Hook: Punchy subject line (max 60 characters) + preheader (max 90 characters). Body: introduction to [IT_SERVICES_FIRM_NAME], industry challenge [CHALLENGE] (e.g., developer shortage, hybrid cloud complexity). Value proposition: [ADDED_VALUE] (e.g., +30% productivity, reduced vulnerabilities). CTA: [CTA_EMAIL1].
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Email 2 - Social proof: Subject: [EMAIL_SUBJECT2]. Body: client case [CLIENT_NAME] who faced [CLIENT_PROBLEM] and achieved [CLIENT_RESULT] thanks to [IT_SERVICES_FIRM_NAME]. Short testimonial. CTA: [CTA_EMAIL2].
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Email 3 - Urgency: Subject: [EMAIL_SUBJECT3]. Body: limited-time offer: [SPECIAL_OFFER] (e.g., free audit, personalized demo). Time constraint: [OFFER_DEADLINE]. CTA: [CTA_EMAIL3].
For each email, respect industry constraints: no unrealistic promises, mention certifications (ISO 27001, etc.), appropriate technical vocabulary (SLA, GDPR, hybrid cloud, DevOps). Body length: 80-120 words per email. End with signature including contact details of [CONTACT_NAME], [CONTACT_ROLE]. Include an optional postscript in email 3.
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Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
<p>This prompt is designed for marketing or sales managers at IT services companies who want to launch an email campaign targeting IT decision-makers. It structures the entire sequence: first hook email, second social proof email (client case), third urgency email with limited offer.</p><p>To use it, replace the variables in brackets with your actual data: company name, expertise area, target, etc. For example, [TARGET_AUDIENCE] could be 'CIOs of CAC 40 companies' and [CHALLENGE] 'complex cloud migration'. The prompt already includes industry constraints like certifications and technical vocabulary.</p><p>Expected outcome: a coherent, ready-to-use campaign following B2B IT best practices. Test subject lines to optimize open rate.</p>
Use Cases
Expected Output
A sequence of 3 emails ready to send, with subjects, preheaders, bodies, CTAs and signatures, tailored to the B2B IT context.
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