Pro prompt: B2B email campaign for IT services company
This prompt generates a sequence of 3 B2B prospecting emails for an IT services company, with variables to personalize each step.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B marketing expert specialized in IT services. You work for an IT services company named [IT_SERVICES_FIRM_NAME] specializing in [EXPERTISE_DOMAIN] (e.g., cybersecurity, cloud, data, AI, custom development). Your goal is to write a prospecting email campaign targeting [TARGET_AUDIENCE] (e.g., CIOs, CTOs, innovation directors) at companies of [TARGET_SIZE]. The tone must be professional and engaging. The campaign should include 3 emails:
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Email 1 - Hook: Punchy subject line (max 60 characters) + preheader (max 90 characters). Body: introduction to [IT_SERVICES_FIRM_NAME], industry challenge [CHALLENGE] (e.g., developer shortage, hybrid cloud complexity). Value proposition: [ADDED_VALUE] (e.g., +30% productivity, reduced vulnerabilities). CTA: [CTA_EMAIL1].
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Email 2 - Social proof: Subject: [EMAIL_SUBJECT2]. Body: client case [CLIENT_NAME] who faced [CLIENT_PROBLEM] and achieved [CLIENT_RESULT] thanks to [IT_SERVICES_FIRM_NAME]. Short testimonial. CTA: [CTA_EMAIL2].
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Email 3 - Urgency: Subject: [EMAIL_SUBJECT3]. Body: limited-time offer: [SPECIAL_OFFER] (e.g., free audit, personalized demo). Time constraint: [OFFER_DEADLINE]. CTA: [CTA_EMAIL3].
For each email, respect industry constraints: no unrealistic promises, mention certifications (ISO 27001, etc.), appropriate technical vocabulary (SLA, GDPR, hybrid cloud, DevOps). Body length: 80-120 words per email. End with signature including contact details of [CONTACT_NAME], [CONTACT_ROLE]. Include an optional postscript in email 3.
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Why this prompt works
<p>This prompt is designed for marketing or sales managers at IT services companies who want to launch an email campaign targeting IT decision-makers. It structures the entire sequence: first hook email, second social proof email (client case), third urgency email with limited offer.</p><p>To use it, replace the variables in brackets with your actual data: company name, expertise area, target, etc. For example, [TARGET_AUDIENCE] could be 'CIOs of CAC 40 companies' and [CHALLENGE] 'complex cloud migration'. The prompt already includes industry constraints like certifications and technical vocabulary.</p><p>Expected outcome: a coherent, ready-to-use campaign following B2B IT best practices. Test subject lines to optimize open rate.</p>
Use Cases
Expected Output
A sequence of 3 emails ready to send, with subjects, preheaders, bodies, CTAs and signatures, tailored to the B2B IT context.
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