Generate a Welcome Email Sequence for B2B Marketplace
This prompt generates a welcome email sequence specific to B2B marketplaces, with variables and industry-specific levers.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Generate a sequence of 4 welcome emails for a B2B marketplace named [Marketplace Name]. This marketplace connects professional suppliers and buyers in the [Industry Sector]. Recipients are [Target Profile Type] (e.g., executives, marketers, agencies, sales). Each email must be written in English (or as specified) and follow these constraints:
- Objective: Convert a new registrant into an active user (first purchase or listing an offer).
- Tone: Professional, direct, without excessive technical jargon, with B2B-appropriate vocabulary (e.g., 'ROI', 'operational efficiency', 'qualified matchmaking').
- Structure: Each email must have a catchy subject line (max 60 chars), a preheader (max 100 chars), an email body with one key argument per email, a main CTA button, and a secondary text CTA.
- Specific B2B levers: Mention levers such as reducing acquisition costs, access to a network of verified partners, personalization based on [Need Type], showcasing customer cases (testimonials or industry statistics).
- Constraints: Emails must avoid unrealistic promises, comply with regulations (GDPR, unsubscribe right), and include B2B-appropriate social proof elements.
- Variables: Use the following variables in the text: [Recipient First Name], [Company Name], [Offer Type], [Supplier/Buyer Specialty], and [Account Validation Time].
- Schedule: Email 1: day 0 (welcome + first step), Email 2: day 2 (value added / key features), Email 3: day 7 (social proof / testimonials), Email 4: day 14 (special offer or personalized follow-up).
- Metrics: For each email, propose an open rate target (e.g., >25%) and click rate target (e.g., >5%), plus a sequence-wide KPI (e.g., user activation rate).
Write the complete sequence in English (or French if specified), with subject, preheader, body, and CTAs for each email.
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Why this prompt works
<p>To use this prompt, copy it into your generative AI tool (ChatGPT, Mistral, etc.) and replace the variables <strong>[Marketplace Name]</strong>, <strong>[Industry Sector]</strong>, <strong>[Target Profile Type]</strong>, <strong>[Need Type]</strong>, and <strong>[Account Validation Time]</strong> with your actual information. The prompt is designed to produce a sequence of 4 actionable emails, following B2B marketing best practices.</p><p>Adapt <strong>[Offer Type]</strong> depending on whether your users are suppliers (listing offers) or buyers (first purchase). The variables <strong>[Recipient First Name]</strong> and <strong>[Company Name]</strong> are dynamically inserted into the emails. The prompt includes constraints like GDPR and KPIs to measure effectiveness.</p><p>Ensure the produced emails include an unsubscribe mechanism and social proof. You can adjust the number of emails or the schedule by modifying the prompt. This prompt is ideal for marketplaces in launch phase or optimizing their onboarding.</p>
Use Cases
Expected Output
A sequence of 4 complete emails (subject, preheader, body, CTAs) in English (or French as specified), tailored for B2B, with customizable variables and performance metrics.
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