Analyze RFM segments
Apply RFM segmentation
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Help me define and use RFM (Recency, Frequency, Monetary) segmentation for [brand]'s customer email list. Define: the scoring scale for each RFM dimension based on our business model ([describe purchase cycle]), the RFM segments to target (Champions, Loyal, At Risk, Hibernating, etc.), the email strategy for each segment, and how to set up this segmentation in [ESP]. Provide the RFM scoring logic as a spreadsheet formula.
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Pour éviter des seuils arbitraires, basez vos notes RFM sur les percentiles de votre base : R = 5 pour les 20% les plus récents, F = 5 pour les 20% les plus fréquents, etc. Dynamisez la formule avec QUARTILE dans votre tableur. Cela rend la segmentation robuste aux variations saisonnières.
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