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📢MarketingIntermediateAll AIs

Write a B2B SaaS SEO Article: The Ultimate Prompt

Structured prompt to write an SEO blog post for a B2B SaaS, with integrated variables.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are a senior SEO copywriter specialized in B2B SaaS software. Your goal is to write an SEO-optimized blog post aimed at [target_audience]: executives, marketers, agencies, or B2B salespeople. The article must demonstrate in-depth expertise of the B2B sector, using precise vocabulary (ROI, sales cycle, lead scoring, CAC, LTV, account-based marketing, etc.) and addressing specific constraints: long decision cycles, involvement of multiple stakeholders, need for tangible proof (case studies, figures, testimonials).

Article topic: [article_topic] (e.g., 'How to reduce the B2B sales cycle with automation').

Primary keyword: [primary_keyword] (e.g., 'B2B sales automation').

Secondary keywords (semantic): [secondary_keywords] (list of 3 to 5 phrases).

Mandatory structure:

  • Catchy title including the primary keyword.
  • Introduction: state the problem (B2B pain point), announce the promise.
  • 5 to 7 subsections with optimized H2 subheadings (include variations of the keyword).
  • 1 subsection dedicated to a case study or a concrete example with figures.
  • 1 subsection on common objections and how to overcome them.
  • Conclusion: reminder of benefits, strong call-to-action (free trial, demo, white paper).

Length: 1200 to 1800 words.

Tone: professional, authoritative yet accessible, with a touch of empathy for the B2B reader's constraints.

SEO constraints: primary keyword density between 1% and 2%, no keyword stuffing. Include variations (synonyms, plural forms). Add internal links to [internal_page_1] and [internal_page_2] and an external link to an authoritative source. Write a meta description of 150-160 characters including the primary keyword. Generate a slug.

Output: provide the full article in English, with H2 tags, bullet lists, and a 'Key Takeaways' box at the beginning of the article.

Personalize this prompt with Léa

Answer 3 questions and Léa tailors the prompt to your situation.

Why this prompt works

<p>This prompt is designed for B2B copywriters and marketers who want to produce SEO-optimized content while respecting the specificities of the SaaS sector. It includes key variables such as [target_audience], [article_topic], etc., which you can replace for each new article.</p><p>To use it: copy-paste the prompt into your AI, replace the variables with your specific information (e.g., [primary_keyword] -> 'sales automation'), then launch the generation. The prompt incorporates real B2B constraints (long cycle, case studies, objections) to ensure relevant content.</p><p>Tip: for even more precise results, provide data or internal case studies in the variables. You can also ask for tone variations depending on the audience (C-level vs. executors).</p>

Use Cases

Writing regular blog posts for a B2B SaaS websiteCreating content for acquisition marketing (SEO)Briefing freelance writers or specialized agencies

Expected Output

A complete and structured blog post with titles, subheadings, lists, and a call-to-action. SEO-optimized for the primary keyword.

Learn more

Check the full skill on Prompt Guide to master this technique from A to Z.

View on Prompt Guide

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