Audit a conversion funnel
Identify funnel drop-offs
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Audit the conversion funnel for [product/flow]. Here is the current funnel data: [list stages with conversion rates]. Identify: the biggest drop-off stage (by both absolute and relative terms), whether each drop-off is a technical, UX, or messaging issue, the 3 highest-leverage optimization opportunities, and quantify the revenue impact of improving each stage by 10%. Provide a prioritized action plan.
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Pour un audit plus précis, segmentez les abandons par source de trafic (payant, organique, email). Un fort abandon sur une étape peut révéler un problème de ciblage plutôt que d’UX. Couplez cette analyse à des enregistrements de sessions (Hotjar, FullStory) pour confirmer si l’origine est technique, UX ou de message, et ainsi prioriser les optimisations à plus fort impact réel.
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