Social media presence audit
Evaluating your social media presence
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Conduct a social media presence audit for [BRAND] on [NETWORKS]. For each network, evaluate: profile optimization, brand consistency, posting frequency, engagement rate (vs. industry benchmarks), content quality, community management, and audience growth. Identify the top 5 improvement priorities.
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Pour un audit plus précis, ajoute à chaque réseau les KPI spécifiques (reach, CTR, sentiment) et compare avec les 3 principaux concurrents directs. Cela affine les priorités.
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