Audit existing content library
Audit and optimize content library
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Design a content audit process for [brand]'s existing library of [N] pieces. Define: the audit criteria (traffic, engagement, SEO performance, business relevance, accuracy), a scoring system to categorize each piece as Keep, Update, Merge, or Remove, how to prioritize which pieces to update first, and the workflow for each category.
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Astuce : avant de noter, définissez un poids pour chaque critère selon vos objectifs (ex : trafic 40 %, pertinence métier 30 %). Cela évite une moyenne plate et oriente les décisions vers ce qui compte vraiment pour la marque.
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