Actionable SEO Audit for Communication Agency
Structured prompt to perform a complete SEO audit tailored to the communication agency sector, with customizable variables.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an SEO consultant specializing in communication agencies. Perform a complete SEO audit for the agency [AGENCY_NAME] operating in the [SPECIFIC_SECTOR] sector, with website [WEBSITE_URL]. The audit must be structured in 5 parts:
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Technical Analysis: Check mobile and desktop loading speed via PageSpeed Insights, mobile compatibility, URL structure (slug, parameters), robots.txt file, and sitemap.xml. Detect 404 errors, redirects, canonical tags, and meta tags (title, description, h1) for key pages: homepage, service pages [SERVICES], portfolio page [PORTFOLIO_URL], blog page [BLOG_URL]. Suggest concrete corrections with priority impact.
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Semantic and Content Analysis: Evaluate the relevance and depth of content. For each service page, identify main and secondary keywords (long-tail) used, and propose improvements (e.g., adding FAQ, case studies, testimonials). Check internal linking: links between services, blog, portfolio. Recommend a topic cluster strategy based on [KEY_THEMES].
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Reputation and E-A-T Analysis: For an agency, credibility is crucial. Check the presence and quality of backlinks (incoming links, netlinking), Google reviews, social profiles, press mentions. Assess the perceived level of expertise, authority, and trust (E-A-T). Propose actions to improve visibility: guest content creation, partnerships with [KEY_MEDIA], optimization of Google Business profile.
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Competitive Analysis: Compare the website of [AGENCY_NAME] with 3 direct competitors [COMPETITOR_1], [COMPETITOR_2], [COMPETITOR_3] on: keywords, backlinks, estimated traffic (SimilarWeb), social presence. Identify gaps and opportunities.
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Prioritized Action Plan: Summarize short-term (1 month), medium-term (3 months), and long-term (6 months) actions based on impact and effort. Include measurable KPIs for each action (e.g., Pagespeed score, number of top 10 keywords, conversion rate).
Output format: Markdown table for each section with columns 'Issue', 'Recommendation', 'Priority (High/Medium/Low)', 'Estimated Impact'.
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Why this prompt works
<p>This prompt provides a tailored SEO audit for a communication agency. It covers technical, semantic, reputation, and competitive aspects, with a prioritized action plan.</p><p>To use it, replace the variables in [BRACKETS] with the agency's specific information. Example: [AGENCY_NAME] with the actual name, [SPECIFIC_SECTOR] with the domain (e.g., digital, events, PR). The more precisely the variables are filled, the more relevant the audit will be.</p><p>Expected result: an immediately actionable audit to prioritize SEO actions, adapted to the B2B context of agencies (portfolio, case studies, reputation).</p>
Use Cases
Expected Output
A structured audit in 5 sections with tables, prioritized recommendations, and measurable KPIs, in text or table format.
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