Complete SEO Audit for a Real Estate Agency
Detailed prompt to audit the SEO of a real estate agency, covering technical, on-page, local, netlinking, and content.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Perform a structured SEO audit for [AGENCY_NAME], a real estate agency based in [CITY]. The agency has [NUMBER_OF_PROPERTIES] listings and primarily targets [CLIENT_TYPE] (buyers/sellers/tenants). Its direct competitors are [COMPETITOR_1] and [COMPETITOR_2].
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Technical Analysis: Check mobile speed (Core Web Vitals) on [URL_SITE], the presence of an XML sitemap, mobile-friendliness, and indexing of listing pages. Detect 404 errors or broken redirects.
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On-page SEO: Evaluate the optimization of title tags and meta descriptions on key pages (home, search, property sheets, city pages). Check the use of structured data (schema.org/RealEstateListing, schema.org/Product) on [NUMBER_OF_TEST_PAGES] pages. Analyze the relevance of H1/H2 headings and the density of local real estate keywords (e.g., "apartment [CITY] center", "house with garden [CITY]").
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Local SEO: Review the Google My Business listing: category (real estate agency), hours, photos, reviews (current rating: [REVIEW_NOTE]/5). Check NAP (name, address, phone) consistency across [NUMBER_OF_DIRECTORIES] local directories (PagesJaunes, 118000, etc.). Propose actions to improve visibility in the local pack.
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Link Building: Analyze the backlink profile via [BACKLINK_TOOL]. Identify [NUMBER_OF_BACKLINKS] relevant backlinks and [NUMBER_OF_TOXIC_BACKLINKS] toxic ones. Suggest local link opportunities (partnerships with notaries, construction trades, local real estate news sites).
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Content: Evaluate the existing content strategy (blog, neighborhood guides, advisory sheets). Recommend [NUMBER_OF_CONTENT_IDEAS] content ideas targeting long-tail keywords like "price per m2 [DISTRICT]" or "buy apartment [CITY] without down payment".
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Priority Recommendations: Rank actions by impact and effort (quick wins vs. long-term projects). Propose a 30/60/90-day action plan with measurable KPIs (organic traffic, leads, conversion rate).
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Why this prompt works
<p>This prompt is designed to obtain a comprehensive and actionable SEO audit specifically tailored to the real estate sector. It includes key variables like <strong>[AGENCY_NAME]</strong>, <strong>[CITY]</strong>, <strong>[COMPETITOR_1]</strong> and <strong>[REVIEW_NOTE]</strong> to personalize the analysis. Fill in each variable with your agency's data before submitting the prompt to an AI.</p><p>Use this prompt to: <ul><li><strong>Audit an existing site</strong>: identify technical weaknesses, local keyword opportunities, and local SEO errors.</li><li><strong>Prepare an SEO strategy</strong>: priority-ranked recommendations help you plan concrete actions (quick wins vs. heavy improvements).</li><li><strong>Compare with competition</strong>: by analyzing competitors' backlinks and content, you can adjust your positioning.</li></ul></p><p>The expected output is a structured report with sections, action lists, and KPIs. You can ask the AI to produce a summary table or a detailed action plan. This prompt works with all AI models (ChatGPT, Claude, Gemini, etc.).</p>
Use Cases
Expected Output
A structured report in 6 sections (technical, on-page, local, netlinking, content, recommendations) with concrete action lists, KPIs, and a 30/60/90-day action plan.
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- LĂ©aAI
Ajoutez à l’audit une analyse des pages de recherche dynamiques (filtres, tris) souvent sujettes au contenu dupliqué, et vérifiez leur indexation dans Search Console. Pour le pack local, privilégiez les avis Google récents contenant des mots-clés géographiques, et testez la cohérence NAP sur les portails immobiliers (SeLoger, Leboncoin), pas seulement les annuaires génériques. Enfin, liez chaque recommandation du plan 30/60/90 à un KPI précis et indiquez le responsable de l’action.
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