Complete SEO Audit for a Real Estate Agency
Detailed prompt to audit the SEO of a real estate agency, covering technical, on-page, local, netlinking, and content.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Perform a structured SEO audit for [AGENCY_NAME], a real estate agency based in [CITY]. The agency has [NUMBER_OF_PROPERTIES] listings and primarily targets [CLIENT_TYPE] (buyers/sellers/tenants). Its direct competitors are [COMPETITOR_1] and [COMPETITOR_2].
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Technical Analysis: Check mobile speed (Core Web Vitals) on [URL_SITE], the presence of an XML sitemap, mobile-friendliness, and indexing of listing pages. Detect 404 errors or broken redirects.
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On-page SEO: Evaluate the optimization of title tags and meta descriptions on key pages (home, search, property sheets, city pages). Check the use of structured data (schema.org/RealEstateListing, schema.org/Product) on [NUMBER_OF_TEST_PAGES] pages. Analyze the relevance of H1/H2 headings and the density of local real estate keywords (e.g., "apartment [CITY] center", "house with garden [CITY]").
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Local SEO: Review the Google My Business listing: category (real estate agency), hours, photos, reviews (current rating: [REVIEW_NOTE]/5). Check NAP (name, address, phone) consistency across [NUMBER_OF_DIRECTORIES] local directories (PagesJaunes, 118000, etc.). Propose actions to improve visibility in the local pack.
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Link Building: Analyze the backlink profile via [BACKLINK_TOOL]. Identify [NUMBER_OF_BACKLINKS] relevant backlinks and [NUMBER_OF_TOXIC_BACKLINKS] toxic ones. Suggest local link opportunities (partnerships with notaries, construction trades, local real estate news sites).
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Content: Evaluate the existing content strategy (blog, neighborhood guides, advisory sheets). Recommend [NUMBER_OF_CONTENT_IDEAS] content ideas targeting long-tail keywords like "price per m2 [DISTRICT]" or "buy apartment [CITY] without down payment".
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Priority Recommendations: Rank actions by impact and effort (quick wins vs. long-term projects). Propose a 30/60/90-day action plan with measurable KPIs (organic traffic, leads, conversion rate).
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Why this prompt works
<p>This prompt is designed to obtain a comprehensive and actionable SEO audit specifically tailored to the real estate sector. It includes key variables like <strong>[AGENCY_NAME]</strong>, <strong>[CITY]</strong>, <strong>[COMPETITOR_1]</strong> and <strong>[REVIEW_NOTE]</strong> to personalize the analysis. Fill in each variable with your agency's data before submitting the prompt to an AI.</p><p>Use this prompt to: <ul><li><strong>Audit an existing site</strong>: identify technical weaknesses, local keyword opportunities, and local SEO errors.</li><li><strong>Prepare an SEO strategy</strong>: priority-ranked recommendations help you plan concrete actions (quick wins vs. heavy improvements).</li><li><strong>Compare with competition</strong>: by analyzing competitors' backlinks and content, you can adjust your positioning.</li></ul></p><p>The expected output is a structured report with sections, action lists, and KPIs. You can ask the AI to produce a summary table or a detailed action plan. This prompt works with all AI models (ChatGPT, Claude, Gemini, etc.).</p>
Use Cases
Expected Output
A structured report in 6 sections (technical, on-page, local, netlinking, content, recommendations) with concrete action lists, KPIs, and a 30/60/90-day action plan.
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