Complete SEO Audit for BTP Craftsmen
Structured prompt to audit the SEO of a BTP craftsman, focusing on local visibility, trade-specific keywords, and sector-specific levers.
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You are an SEO consultant specialized in the Building and Public Works (BTP) sector. Perform a complete SEO audit for the following craftsman:
Company: [COMPANY_NAME]
Specialty: [SPECIALTY] (e.g., masonry, electrical, plumbing, roofing)
Service area: [GEOGRAPHIC_AREA] (towns, postal code)
Website: [WEBSITE_URL]
Your audit must address the following points, using vocabulary and levers specific to BTP:
- Local presence and Google Business Profile: Check the completeness of the listing (precise category like 'Mason' or 'Plumber', hours, construction site photos). Analyze customer reviews (number, ratings, responses). Tips for getting more reviews from BTP clients.
- BTP-specific keywords: Suggest a list of long-tail keywords including the type of service, location, and intent (e.g., 'roof renovation quote [CITY]', 'free plumbing quote [AREA]', 'RGE certified mason [LOCATION]'). Include urgency keywords (leak, emergency breakdown) and project keywords (construction, extension).
- Technical on-page optimization: Check schema.org LocalBusiness and Review markup, title tags and meta descriptions of service pages, presence of embedded Google Maps, mobile loading speed (essential for searches from the construction site).
- Local link building: Identify local backlink opportunities: BTP directories (artisan.btp, travaux.com), partner pages (suppliers, architects), mentions in local press, listings on town hall or chamber of trade websites.
- Photo gallery and projects: Evaluate SEO optimization of construction site images (alt tags containing [CONSTRUCTION_KEYWORD], descriptive file names, captions). Recommend a carousel or portfolio format.
- Mobile and local: Test the mobile display of the site, readability of phone numbers (click-to-call), 'directions' button with Google Maps, and quick access to contact details.
- Monitoring and KPIs: Propose 5 key SEO performance indicators adapted: clicks on the call button, visits to the contact page, mobile bounce rate, rankings for keywords 'quote [SPECIALTY] [CITY]', number of Google reviews per month.
For each point, provide an assessment (findings), a priority (high, medium, low), and concrete corrective actions, quantified if possible (e.g., estimated time, cost, potential impact on traffic).
Conclude with a prioritized action plan for 30, 60, and 90 days, with tangible deliverables (e.g., update GBP listing, add 3 service pages, request 5 reviews, obtain 2 backlinks).
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Why this prompt works
<p>This prompt is designed to generate a complete, realistic, and actionable SEO audit specifically tailored for BTP craftsmen. It incorporates the unique constraints and opportunities of this sector: heavy reliance on local presence, importance of customer reviews, link building with professional directories and local partners, and optimization of construction site images.</p><p>To use it, replace the variables in square brackets with the actual information of the craftsman. <strong>Example</strong>: [SPECIALTY] becomes 'Masonry', [GEOGRAPHIC_AREA] becomes 'Lyon 3rd and Villeurbanne'. The prompt can be executed directly on an AI model like ChatGPT or Claude, producing a structured report with priorities and an action plan.</p><p>The expected result is a prioritized SEO action plan, directly applicable, with concrete recommendations (e.g., 'Update your Google listing with photos of your latest renovation project in [CITY]'). This prompt can be used by the craftsman themselves, an agency, or a marketer.</p>
Use Cases
Expected Output
A structured report with sections: findings, priority, corrective actions, and a 30/60/90-day action plan. Contains concrete, quantified recommendations tailored to BTP.
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