Audit the SEO of Your Law Firm in 5 Key Steps
A prompt to perform a complete and specific SEO audit for a law firm, with detailed steps adapted to the B2B legal sector.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an SEO expert specialized in the B2B legal sector. You must perform a complete SEO audit for a law firm. Follow the steps below using the provided [VARIABLES].
Step 1: Legal Keyword Analysis
- List 10 main keywords for a law firm specialized in [LEGAL_SPECIALTY] (e.g., business law, tax law).
- For each keyword, indicate monthly search volume, SEO difficulty (low/medium/high), and search intent (transactional/informational).
- Suggest 5 long-tail keywords related to frequent legal questions asked by [B2B_TARGET] (e.g., SME managers, legal directors).
Step 2: Technical Site Audit
- Check the following points and give a score out of 10: loading speed (Core Web Vitals), unique title tags and meta descriptions, URL structure, robots.txt file, XML sitemap, schema.org markup (especially for lawyers: LocalBusiness, LegalService).
- Identify critical technical errors specific to the sector (e.g., practice pages without content, missing legal notices).
Step 3: Existing Content Analysis
- Evaluate the quality and relevance of blog posts and service pages. Is content optimized for voice search and featured snippets?
- Check coverage of key legal topics: [THEME_1], [THEME_2] (e.g., corporate law, compliance).
- Suggest concrete improvements: add a legal glossary, structured FAQs, anonymized case studies.
Step 4: Backlink and Authority Analysis
- List the 5 most important referring domains of the firm. Are they recognized legal sites (bar associations, universities, legal journals)?
- Propose 3 sector-specific backlink acquisition strategies: 1) publication in specialized journals, 2) partnerships with law schools, 3) creating white papers.
Step 5: Competitor Audit
- Compare the firm with 2 direct competitors (give their names if possible). Analyze their keywords, site structure, content strategy.
- Identify content gaps that the firm can exploit.
Final Deliverable: Generate a structured report with an overall score out of 100, a list of 10 priority actions with expected impact, and a 3-month implementation timeline.
Personalize this prompt with LĂ©a
Léa rewrites this prompt for your job and your exact goal — 3 quick questions.
Why this prompt works
<p>This prompt guides you step by step to audit the SEO of your law firm. It covers all key aspects: legal keywords, technical, content, backlinks, and competitors. The variables [LEGAL_SPECIALTY], [B2B_TARGET], [THEME_1], and [THEME_2] allow you to customize the audit according to your area of expertise and audience.</p><p>Use it by replacing the variables with your actual data. For example, if you specialize in business law and target SME managers, enter this information. The prompt will then generate tailored recommendations, such as long-tail keywords on company creation or commercial litigation.</p><p>The expected result is a complete audit report with concrete and prioritized actions. This prompt is ideal for law firm marketers, SEO agencies, or digital strategy consultants. It ensures a sharp sectoral approach, avoiding generic advice.</p>
Use Cases
Expected Output
Structured report with overall score out of 100, list of 10 priority actions with impact, 3-month timeline, and detailed recommendations per step.
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LĂ©aAI
Pour gagner du temps, inversez l’ordre : commencez par l’étape 5 (audit concurrents). Cela vous permet d’identifier les lacunes de contenu dès le départ et d’orienter vos recherches de mots-clés (étape 1) vers ce qui est vraiment différenciant pour votre cabinet.
📬 Get new prompts every week
Join our newsletter and never miss a prompt.
Go further
Similar Prompts
Plain-Text vs HTML Email Copy
Testing email format for different audience segments
Write a transactional email
Improve transactional email quality
Build a cohort analysis
Analyze retention with cohorts
Mistral Prompt for Creating a Content Strategy
Mistral, the French AI model, excels at creating content strategies thanks to its deep understanding of the French language and European cultural nuances. Whether you are a marketing manager, independent content creator, or SME owner, developing a coherent and high-performing content strategy is a challenge requiring a global vision: defining objectives, identifying the audience, choosing the right channels, planning an editorial calendar, and measuring results. With a well-structured prompt, Mistral can support you through each of these steps by generating a tailored strategy, adapted to your industry and resources. Mistral's advantage lies in its ability to produce concrete, actionable recommendations, far from generic advice. By providing it with the precise context of your company—your positioning, competitors, budget constraints—you obtain a structured strategic plan that can serve as an immediate roadmap for your editorial team.