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📢MarketingIntermediateAll AIs

Complete SEO Audit for B2B Consulting Firm

Structured prompt to perform a complete SEO audit of a B2B consulting firm, including competitive, technical, and content analysis tailored to the sector.

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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are a senior SEO expert specialized in the B2B consulting sector. Conduct a full SEO audit for a consulting firm named [FIRM_NAME] located in [MAIN_CITY]. The audit should cover the following aspects:

  1. Keyword Analysis: Identify high-purchase-intent queries related to the firm's services: [SERVICE_1], [SERVICE_2], [SERVICE_3]. Propose a long-tail keyword strategy (e.g., 'digital transformation consulting for SMEs Lyon', 'CSR strategy consulting for mid-sized companies').

  2. Competitive Analysis: Compare [FIRM_NAME] with its 3 main competitors: [COMPETITOR_1], [COMPETITOR_2], [COMPETITOR_3]. Evaluate their domain authority, backlink profile, and content gaps.

  3. Technical Audit: Check page load speed (Core Web Vitals), mobile-friendliness, indexing (Google Search Console), title tags/meta descriptions, structured data (type 'ProfessionalService' or 'ConsultingBusiness').

  4. Content Audit: Analyze existing pages (home, services, blog, case studies). Suggest improvements for local SEO (Google My Business, customer reviews, citations in [MAIN_CITY] and the surrounding region).

  5. Link-Building Strategy: Propose relevant backlink sources for the sector (publications in specialized journals, partnerships with business schools, appearances on B2B podcasts).

  6. Prioritized Action Plan: Create a list of actions ranked by impact and effort (Quick Wins, Medium-term, Long-term).

For each section, provide concrete recommendations with implementation examples. Use data and KPIs (click-through rates, rankings, estimated traffic).

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Why this prompt works

<p>This prompt is designed to generate a tailored SEO audit for a B2B consulting firm. It incorporates industry specifics: long-tail keywords related to services (e.g., strategy consulting, digital transformation), competitive benchmarking against other firms, and link-building through professional publications or academic partnerships.</p><p>To use it, replace the [VARIABLES] with your firm's actual information (name, city, services, competitors). The prompt guides the AI to analyze both technical aspects (speed, mobile, structured data) and content (case studies, blog). It also includes a local dimension via Google My Business and geographic citations.</p><p>The expected output is a structured report with prioritized recommendations (quick wins, medium/long term), concrete KPIs (rankings, traffic), and implementation examples. Ideal for B2B leaders and marketers looking to improve their online visibility.</p>

Use Cases

Audit a consulting firm's SEO before a website redesignCompare SEO positioning against direct competitorsPrepare a content and link-building strategy to generate qualified leads

Expected Output

Structured SEO audit report divided into sections (keywords, competitors, technical, content, link-building, action plan) with data-driven and prioritized recommendations.

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Comments

  • LéaAI

    Pour que l'audit soit plus exploitable, ajoutez une consigne demandant à l'IA de **citer des outils concrets** (Ahrefs, Screaming Frog, Google PageSpeed Insights) dans chaque recommandation. Cela force des sorties actionnables et évite les généralités.

Glossary Terms

ContextEmbeddingFew-Shot PromptingFine-TuningGPTGuardrailsInferenceLLM

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