Custom SEO Audit for Accounting Firm
A structured prompt to audit SEO for an accounting firm, covering technical, semantic, local, and netlinking aspects specific to this sector.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Perform a complete and actionable SEO audit for an accounting firm, intended for [FIRM_NAME] located in [CITY]. The audit should be structured in 6 parts:
- Technical Analysis: check loading speed (Core Web Vitals), mobile compatibility, 404 errors, indexing of key pages (services, team, tax blog).
- Specific Keyword Research: identify 20 long-tail keywords related to accounting (e.g., "accountant for tech startup", "corporate tax return Paris", "bookkeeping for micro-businesses"). Use tools like Google Keyword Planner or SEMrush.
- Content Audit: analyze [NUMBER_OF_ARTICLES] blog articles. Check freshness, relevance of tax, social and legal topics, and optimization of title tags and meta descriptions. Propose improvements to increase thematic authority.
- Backlink Analysis: list [NUMBER_OF_BACKLINKS] main inbound backlinks. Evaluate their quality (DA, relevance). Recommend netlinking actions (partnerships with tax lawyers, accounting software publishers).
- Local SEO: optimize Google My Business listing (categories, photos, reviews). Check NAP (name, address, phone) consistency across [NUMBER_OF_DIRECTORIES] directories. Propose local citations (chamber of commerce, professional federations).
- Prioritized Action Plan: list 10 concrete actions ranked by impact and effort (e.g., fix title tags, create a dedicated page for "[SECTOR] accounting services").
For each part, provide specific examples adapted to the accounting sector. End with a summary of KPIs to track (rankings, organic traffic, leads).
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Why this prompt works
<p>This prompt is designed to generate a highly specific SEO audit for accounting firms. It integrates key variables such as the firm's name or city, allowing for personalized analysis. Use it with an AI assistant like ChatGPT or Claude to get an actionable checklist.</p><p>For maximum effectiveness:</p><ul><li>Replace the variables in brackets with the firm's actual data (name, city, number of articles, etc.).</li><li>If possible, provide export files (Search Console, Google Analytics, SEMrush) to the AI before running the prompt to enrich recommendations.</li><li>Execute the proposed actions in the indicated priority order, starting with technical corrections.</li></ul><p>This prompt is aimed at accounting firm managers, B2B marketers, and SEO agencies. It guarantees time savings by avoiding generic audits and focusing on specific levers: taxation, legal statuses, accounting seasonality.</p>
Use Cases
Expected Output
A structured document in 6 parts with concrete recommendations, long-tail keywords, a backlink analysis, an optimized Google My Business listing, and a prioritized action plan.
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