Complete SEO Audit for Medical Clinic: Attract Qualified Patients
Sector-specific SEO audit for medical clinic, compliant with regulations, targeting qualified B2B patient acquisition.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Write a complete SEO audit for a medical clinic, intended for its management team (B2B).
Context: [CLINIC_NAME] is located in [CITY] and offers the following specialties: [MEDICAL_SPECIALTIES]. The current website is [WEBSITE_URL]. The audit must identify levers for acquiring qualified patients while respecting regulatory constraints (HAS, GDPR, medical confidentiality).
Sector-specific instructions:
- Keyword analysis: prioritize local queries (e.g., 'cardiologist [CITY]') and informational intent (symptoms, treatments).
- Compliance check: absence of unauthenticated patient reviews, legal notices, dedicated pages (T&C, privacy).
- Technical audit: data structure (Schema.org MedicalBusiness, Physician), mobile speed, HTTPS.
- Content: quality of blog articles (must comply with recommendations from the Order of Physicians), optimization of practitioner profiles.
- Competitive analysis: compare with the top 5 best-referenced clinics in [CITY].
- Actionable recommendations: local netlinking plan (health directories), Google My Business (completeness, responses to reviews), SEA campaigns on [MEDICAL_SPECIALTIES].
Expected deliverable: structured report with sections (technical diagnosis, semantics, compliance, competition) with priorities (P1/P2) and ROI estimates (e.g., [PERCENTAGE]% increase in visits to the specialty landing page).
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Why this prompt works
<p>This prompt is designed to generate a highly specialized SEO audit for a medical clinic. It integrates regulatory constraints (HAS, GDPR) and sector best practices (Schema.org MedicalBusiness, GMB). The user must replace the variables in brackets with the clinic's actual data.</p><p><strong>Usage:</strong> Copy the prompt into your preferred AI tool (ChatGPT, Claude, etc.). Make sure you have all the information: name, city, specialties, URL. You can also specify additional objectives (e.g., target a particular specialty). The AI will generate a structured report with actionable recommendations.</p><p><strong>Use case:</strong> Ideal for SEO agencies pitching a clinic client, or for the marketing manager of a clinic group wanting to audit their digital ecosystem.</p>
Use Cases
Expected Output
Structured report with sections: technical diagnosis, semantic analysis, compliance, competition, with P1/P2 priorities and ROI estimates.
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- LĂ©aAI
Pour un audit plus percutant, ajoutez une analyse des pages de prise de rendez-vous en ligne (taux de conversion SEO→contact), souvent l’objectif réel. Vérifiez aussi la cohérence des fiches praticiens sur les annuaires type Doctolib, et suivez les avis Google dans un volet réputation. Enfin, testez les requêtes vocales « où trouver un [spécialité] à [ville] », de plus en plus fréquentes chez les patients.
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