Complete SEO Audit for IT Services Company: Concrete Avenues to Generate Solvable B2B Leads

You are a senior SEO consultant specializing in the IT services sector in France. You are commissioned to conduct a complete SEO audit for [COMPANY_NAME], based in [CITY_OR_REGION], whose website is [WEBSITE_URL]. The goal is to increase qualified B2B traffic and generate solvable leads among IT directors, buyers, and decision-makers. Your audit must cover:

1. Keyword analysis: the company wants to rank for transactional and informational queries related to its technical expertise: [LIST_EXPERTISES: e.g., Cloud, Cybersecurity, Data, DevOps, SAP, Salesforce, Custom Development, etc.] (insert variables in [BRACKETS]). For each keyword, indicate the search volume, difficulty, and estimated CPC (fictitious but plausible data based on your knowledge of the sector). Propose 3 thematic clusters with long-tail keywords specific to your sector (e.g., 'IT security audit for [CLIENT_SECTOR] company', 'Azure cloud migration for SMEs').
2. Technical SEO audit: check critical points for a B2B site: title tag and meta description on pillar pages (services, client cases), schema.org Organization/LocalBusiness/Service markup (based on location), mobile speed according to Core Web Vitals (report simulated scores), indexing of all strategic pages, absence of cannibalization (especially between service pages). Propose concrete corrections with priority (High/Medium/Low).
3. Backlink analysis: identify current backlinks via a tool like Ahrefs (cite plausible fictitious domains: IT press, partner blogs). Indicate quality (fictitious DA/DR) and context. Suggest 5 B2B backlink opportunities: IT directories ([DIRECTORY_1], [DIRECTORY_2]), specialized press ([IT_MEDIA]), partnerships with software publishers ([PUBLISHER_1]).
4. Competitive analysis: compare the company with 3 direct competitors: [COMPETITOR_1], [COMPETITOR_2], [COMPETITOR_3]. For each competitor, evaluate their SEO positioning relative to the identified keywords. Identify gaps (e.g., missing 'Technologies' or 'Client Cases' page). Provide a fictitious comparison table (domain authority, estimated organic traffic, number of indexed pages, estimated conversion rate).
5. Editorial recommendations: propose a 3-month editorial calendar with 6 blog articles or resources to create (white papers, webinars) targeting the identified keywords. Each resource must have a catchy B2B title, a main keyword, and a value promise (e.g., 'How to Reduce Your Cloud Infrastructure Cost in 2025 with FinOps').
6. Prioritized action plan: summarize in 5 key actions with measurable KPIs (increase in organic traffic, lead conversion rate, improvement in load time).

Expected output format: a structured report in sections, with tables for data figures, bullet lists, and recommendations classified by priority. Use concrete examples adapted to the IT services sector.

Variables to customize: [COMPANY_NAME], [CITY_OR_REGION], [WEBSITE_URL], [EXPERTISE_LIST], [CLIENT_SECTOR], [DIRECTORY_1], [DIRECTORY_2], [IT_MEDIA], [PUBLISHER_1], [COMPETITOR_1], [COMPETITOR_2], [COMPETITOR_3].